Australia

Technical writing

Copywriting

Social media writing

Digital Marketing

Content Marketing

Content Creation

Jayasty Anandan

B2B Content and SEO Consultant

Social media marketing

SEO Writing

Newsletter writing

Blog writing

Email marketing

LinkedIn writing

WordPress

Ahref

Buffer

Canva

ChatGPT

Notion

Google Analytics

SEMrush

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Stakeholder management

Communication

Collaboration

Time management

Organisation skills

Presentation skills

Leadership

Problem-solving

Critical-thinking

Project management

Public Speaking

AI/ML

Brand positioning

Branding

Conversational AI

Content pipeline

Content editing

Content research

Brand strategy

Content creation

Content strategy

Email writing

Marketing strategy

Whitepaper/ebook Writing

Twitter writing

Google Ads

Youtube

Responsibilities: 
• Created pillar content, website pages, blogs, listicles, how-to guides, eBooks, and case studies tailored for B2B businesses.
• Created over 500 articles spanning various industries, catering to over 30 clients across 9 countries. 
• Crafted and SEO optimized homepage copies and landing page copies for clients for conversion.
• Optimized 150+ blog posts and pages for on-page SEO best practices.
• Utilized Canva to craft engaging social media copies, distributed across Facebook, Instagram, Twitter, and LinkedIn for enhanced website traffic.
• Conducted thorough SEO analysis using tools like Ahref, SEMrush, Google Search Console, and Screaming Frog, among others.

Key Contributions / Career Highlights:
• Improved brand visibility through SEO optimized home pages, resulting in 70+ branded keyword rankings.
• Elevated keyword rankings from 25 to 208 within 3 months.
• Achieved first-page rankings for multiple blog posts and pages.

Responsibilities: 
• Execute public relations efforts, including press releases, vendor management, budget, bills, and event management. 
• Coordinate with a PR agency for product launches, bloggers’ meetings, influencer engagements and media gifts.
• Develop strategic communication programs in relation to media and bloggers.
• Implement digital marketing strategies encompassing websites, CRM, and SEO.

Key Contributions / Career Highlights:
• Achieved Best Performance Awards in Feb 2019.
• Organized over 20 press conferences for new product launches and improved the process through SOP.

• Worked in trade marketing for Sony, contributing to effective market positioning and promotional strategies.
• Executed loyalty programs for SC Johnson while working with MCI Management company, enhancing customer engagement and loyalty through innovative initiatives.
• Managed import and export of sales operations at Inabata India, ensuring seamless international trade and sales coordination.

Jayasty Anandan🇦🇺

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