United Kingdom

Branding and Identity Design

Branding

Content Marketing

Business Development

Offline Marketing

Product Marketing

Content Strategy

Content Creation

Malaysia International Business Program, Kuala Lumpur

Hanken School of Economics, Helsinki

Jennika Kalliala

Strategic Growth Advisor & Fractional CMO | Brand, Product & Commercial Strategy | Leadership Coach (ICF ACC) | ex-L’Oréal & J&J

Critical-thinking

Leadership

Analytical skills

Brand positioning

Brand strategy

Content creation

Content strategy

Email marketing

Budget management

Market research

Marketing strategy

Salesforce

SurveyMonkey

Canva

ChatGPT

Facebook Ads

Google Ads

Google Data Studio

HubSpot

Instagram Ads

LinkedIn Ads

Mailchimp

Miro

Google Analytics

Workday

Defined and led global CPG strategy for PE-backed ad tech SaaS platform working closely with global
clients such as Nestle. Strong focus on building joint strategic business plans to support brands in their digital transformation leveraging creative insights and personalisation at scale, working with regional and local leads across APAC, Europe, US and MENA.

Founded boutique consultancy supporting businesses in brand and marketing strategy, marketing transformation and leadership development. Clients span SaaS, consumer goods, and professional services. Work includes brand strategy, positioning, go-to-market planning, retail presence, commercial
business plans and executive coaching. Acting as a strategic sounding board and executional partner, I help marketing and leadership teams bridge internal & external resources for effective delivery.

Leading the strategy and implementation of EMEA owned and paid media,
content and performance marketing for the ACUVUE brand across 22 markets.

Responsible for Content, Social Media and eCRM strategy and implementation across the EMEA region working as part of the Integrated Communications and Global Brand Management teams.

Responsible for shaping EMEA consumer and retailer marketing, moving the
business from a product led approach towards a consumer mindset.

P&L responsibility for the Tefal cookware category across department stores and high-end distribution, in addition to full ownership of the Jamie Oliver by Tefal licensed
brand. Focus on digital marketing, consumer events and retail customers.

Responsible for direct marketing strategy and communication across 22
countries and 9 languages.

P&L responsibility for the Helena Rubinstein brand within the Luxury Products Division across skincare, sun care and make-up categories.

Jennika Kalliala🇬🇧

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