United States

UX Design

UI/ Visual Design

Product Design

Digital Marketing

Bachelor of Arts (B.A.)

Jess Galicia

Web Designer

Usability Testing

Prototyping

Communication

Design systems

Email marketing

Information architecture

User research

Figma

Adobe Creative Suite

HTML

WordPress

Canva

Empathy

Stakeholder management

Collaboration

Time management

Team player

Organisation skills

Project management

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

Best practices for running productive design critiques.

Running effective design critiques

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

I support the web app, AVIA Marketplace, through product design and design thinking. Responsible for UX/UI, user testing, journey mapping and persona development.
Brainstormed with peers and other members of the design team to determine enhancements and product features.
Lead design thinking through design sprints, how-might-we exercises and stakeholder meetings
Lead the rebrand of the app from AVIA Connect to AVIA Marketplace in Q1 2023

I lead design thinking across Beacon to deliver great digital experiences, including design thinking workshops, UX/UI design, and creating Beacon’s design system.
Lead design thinking of Beacon’s next-gen web experience
UX Design lead of all Beacon’s web properties
Lead product design of user personas, journey maps and service blueprints

In July 2018 I joined the newly formed Digital Design and Customer Experience department, leading digital transformation efforts across the organization.  As part of the web-experience sub-team, I focus on web infrastructure, UX/UI development and localized SEO strategy.

In 2019 I focused on web infrastructure and cloud technologies to improve our patient experience online. The adoption of Cloudflare, WP-Engine, BrightEdge and cross-domain tracking resulted in a 70% decrease in website load time, a decrease in site development time in some cases by months and allowed us to deploy a localized SEO strategy that linked analytics data across a disparate system of websites and online appointment scheduling tools.

In November 2019, we relaunched the Beacon Intranet website that serves over 7,000 employees. The former site had a large top-navigation that we decided to remove in a phased approach. Results from our analytics comparing new and legacy UI showed the new features were immediately adopted across the organization.

In early 2020, I proposed an idea with my teammate to create a subdomain response website for COVID-19. We planned, designed and developed the site in a week, using agile methods to proactively iterate and expand site features as the crisis escalated. Our work was featured on a national webinar as an example of effective UX and communication strategy.
            

    
    

    
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In June 2017 I led the search process for a web platform and integration partner to redesign Beacon’s main website. During this 12 month project I led the project team on content migration, platform configuration and UX/UI feature design. 

The provider, location and event knowledge management I developed for the launch of the beaconhealthsystem.org website served as the source of truth for public location data across the enterprise and was requested by leadership to serve as the basis to expand our knowledge management with our vendor partners Yext and Kyruus.
            

    
    

    
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Director of Sales & Marketing for numerous retail properties across three states owned by 
D-Flawless Enterprises.

Manage the public presence through social media, public relations and other capacities for the brands Worldwide Jewelry & Pawn, Facet Jewelry, Music and Pawn, Image Motors and Pure Emerald Salon and Day Spa.

Coordinate with the Chief Operating Officer and District Managers to implement best practices and marketing policy across the corporation.

Project manager on all marketing efforts, including graphic design, copywriting, ad production and digital lead generation.
            

    
    

    
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Manage multiple email and direct mail lists (100,000+) and plan and deploy all email blasts.

Develop digital marketing strategy, including social media & email marketing calendars.

Web development, social media & email marketing team lead for Corvette Collection, Corvette Racing Store, Camaro Collection & Volt Collection.

Administer a Magento multi-site and multiple WordPress installations, including updates, maintenance and coordinating with outside vendors.

Work with clients to develop a unified brand message and manage client-related web design projects.

Oversee and lead IT-related projects on an as-needed basis and work alongside outside vendors to develop and deploy efficient solutions.
            

    
    

    
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I developed reporting that allowed Look Trailers (LGS Industries) to report EWR data to NHTSA for the first time. My responsibilities on this project included learning all reporting requirements as outlined by the government, finding and exporting data, and formatting and submitting it correctly. 

I performed IT related duties including help-desk functions, network maintenance & database administration.

Web Administrator for company's main website and 12 managed client e-commerce sites.

Lead email and web designer for B2B and consumer campaigns

Project Manager of all IT purchases and outsourcing IT-related projects.

Prepare & Impose electronic files from multiple programs (Indesign, Photoshop, Illustrator, Acrobat, Word, Publisher, etc.) for print on either digital or conventional presses.

Manage mail lists and databases for use in variable data printing. Responsible for prepress on a mailing of over 50,000 names. Responsible for all mail files on an as-needed basis.

Design new marketing materials for clients and employer as needed, including, web materials, email blasts, business cards & sell sheets.

Product Photographer, including small products to large vehicle exterior and interior shots.

Lead project to digitally deliver engineering instructions to production floor while at AM General in manufacturing engineering department

Project Leader in standardizing content authorship workflow, implementing new programs, training department personnel & compiling technical manuals

Website administrator for manufacturing engineering department

Created line-art in Adobe Illustrator for RV Owner's Manuals
Edited photographs of RV parts in Adobe Photoshop
Graphic Design for Service Bulletins and Recall Notices in Adobe InDesign

Wrote multiple articles for ECS' newsletter, WINS!
Photographed schools and students for relevant school publications
Collaborated with communication team on internet and print publications
Created stock image catalog of all school buildings that is still used (2015)

Jess Galicia🇺🇸

About Jess Galicia

Expertise

What mentees say