

Creative Director at Virginia Tech
Creative Director at Virginia Tech
I’m a creative director and designer with an eye for detail and a firm pulse on the big picture. I enjoy building sustainable and scalable design operations and have experience managing creative teams at award-winning agencies and in-house with a wide range of brands; from nonprofits and political organizations to automotive and health care.
I approach creative work by aligning design thinking and business strategy – focusing on enhancing usability and improving customer experiences.
I’m a Panamanian-American, Hokie, dog lover, world traveler, a compulsive doodler, mother, and native Spanish speaker. I enjoy building things, exploring new ways to achieve better outcomes, and collaborating with smart teams.
My diverse background helps me tackle problems from a unique perspective and although my title is creative director, I wear many hats. From designing user experiences and copy editing to leading creative teams and presenting ideas to clients — I understand business needs and translate them into visual solutions that help companies better communicate the value of what they do.