Nigeria

Scriptwriting

Social media writing

Content Marketing

Product Marketing

Content Strategy

Content Creation

Jessica Tee Orika-Owunna

Freelance Senior Content Writer

SEO Writing

Newsletter writing

Blog writing

Content creation

Content editing

Content research

Content strategy

LinkedIn writing

Whitepaper/ebook Writing

Softr

Trello

WordPress

Ahref

Asana

Buffer

Canva

ChatGPT

Hotjar

Monday

Notion

SEMrush

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- Contributed to creating a library of customer success stories and partner stories for Contentsquare that drove product adoption

- Repurposed a series of webinars and customer interviews into customer stories that enables sales teams to build trust and close deals 

- Repurposed a series of webinars and interviews into partner stories to show use cases and attract more customers 

- Repurposed high-performing blog posts into different clusters of YouTube video scripts, including providing detailed storyboard

- Repurposed a cluster of related blog posts into a gated white paper

SaaS Content Brand is a content marketing consultancy for growth-stage B2B SaaS companies.

We help content and GTM teams turn overlooked internal insights from sales calls, support tickets, Slack threads, and product usage data into bottom-of-funnel and product-led content that drives signups, adoption, and revenue.

Our approach is built around the SWAT Playbook, a four-step system that helps teams surface, organize, and apply internal knowledge to train their AI assistants and create content that:

- Tackles real buyer objections
- Mirrors how users think and talk
- Supports GTM alignment and revenue goals

Ghostwrote Vena’s UK most valuable team’s article that became its best ever performing blog post in terms of clicks and organic traffic in a single month

Repurposed webinars and conference materials into SEO and thought leadership blog posts 

Wrote listicles, guides, and roundups that rank in the top three results on Google for long-tail and competitive keywords

- Oversaw the editorial planning and development for Foundation’s weekly newsletter, achieving a subscriber growth of 196% in 15 months and securing high-profile newsletter sponsors such as Marketing Brew, The Juice, and Audiense.

- Co-owned creating a library of original industry case studies for Foundation Marketing Inc. that generated hundreds of thousands of views, earned recognition from leading SaaS brands such as Hootsuite and Webflow, and contributed over $2 million in annual recurring revenue.

- Mentored junior team members by developing SOPs, creating training videos, and providing 1:1 guidance

- Created high-quality blog posts, ebooks, and white papers for some of the best SaaS brands, which helped to boost their organic traffic and user signups

Contributed to driving 154,000 monthly organic traffic worth $106,000 for Marlee (formerly Fingerprint for Success) through in-depth blog posts

Created a series of sales enablement content for Hotjar that contributed to the brand ranking for several competitive keywords, drove user signups, and contributed to the brand's overall positioning

Conducted content audits (qualitative analyses of all the content on clients' sites and VEC's);

Identified content gap analysis and made recommendations;

Conducted Competitor Analysis and keyword/SEO research to understand customers’ needs;

Created content plan and manage editorial calendar to ensure timely publication;

Created engaging, conversion-optimized stories (content);

Assigned blog posts and managed content writers;

Proofread, edited written pieces, and performed on-page optimization before publication;

Monitored web traffic and user engagement;

Coordinated with marketing and design teams to illustrate articles;

Created content brief for eBook projects of 5,000-30,000 words

Conducted Interviews with clients to understand their perspective (and better capture their voice)

Conducted in-depth research on the topic (combining online sources, interviews, stats, and studies)

Created detailed content briefs for client's review and approval

Delivered compelling, engaging 5000-30,000-word eBooks within the agreed timeline

Redesigned and rewrote landing page copies;

Created social media content, including short videos, marketing ads; 

Developed content for articles, course descriptions, presentation slides, social media, and the company website.

Assisted in developing content for advertising campaigns.

Proofread content for errors and inconsistencies.

Edited content to improve readability.

Identified customers’ needs and recommended new content to address gaps in the company's current content.

Jessica Tee Orika-Owunna🇳🇬

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