Jessica Warren🇺🇸

About Jessica Warren

VP Product Marketing | Strategic GTM Architect | Investor Readiness Advisor |... at Agentic PMM

Hi, I'm Jessica and I have over 20 years of experience as a product marketing leader and GTM architect. Through the span of my career, I have built world-class B2B SaaS product marketing organizations from the ground up and led global teams of up to 30+ members to scale category leaders, including orchestrating Coupa's IPO. I am a pioneer of the Agentic PMM™ framework, specializing in transforming complex technical platforms into value-based narratives that capture C-suite budgets and driving cross-functional alignment across Product, Sales, and Customer Success.

I can help you with: Narrative Hardening & Storytelling: Shifting messaging from features to business outcomes to capture executive interest. Strategic GTM Architecture: Designing frameworks to help scale-ups navigate high-growth velocity and align product roadmaps with customer insights. Career Advancement & Leadership: Navigating the transition from individual contributor to PMM leadership and establishing global marketing functions. AI Integration in Marketing: Implementing AI-driven systems to automate GTM functions and reduce manual overhead.

Expertise

Sessions with Jessica Warren

• General Mentorship Session (30 min)
• Founder Messaging & GTM Narrative Intensive (90 min): Struggling to clearly articulate your value proposition? Bring your pitch deck, website, sales deck, product messaging, or investor presentation. Together, we'll transform feature-focused messaging into a compelling executive narrative that resonates with buyers, investors, analysts, and enterprise stakeholders. Best For: B2B SaaS founders CEOs Startup GTM leaders Early-stage companies preparing to scale Outcomes: Clearer positioning Stronger differentiation Executive-level messaging recommendations GTM narrative refinement Actionable next steps Outcome Leave with a clear GTM narrative, positioning recommendations, and an executive-ready messaging framework.
• Fractional VP Product Marketing Office Hours (45 min): Get direct access to experienced VP-level product marketing guidance. Bring your biggest challenge, whether it's positioning, launches, PMM hiring, sales enablement, analyst relations, pricing, customer marketing, stakeholder alignment, or organizational scaling. Best For: Founders CMOs Heads of Marketing PMM leaders Outcomes: Strategic recommendations Executive coaching Prioritized action plan Expert perspective on GTM decisions
• Build & Scale Your Product Marketing Function (75 min): Description Whether you're hiring your first PMM or scaling an existing team, learn how to structure product marketing for maximum business impact. Best For: Founders Heads of Marketing First PMM hires PMM leaders Outcomes: Team structure recommendations Ownership framework Launch process guidance PMM operating model Scale-up roadmap
• Competitive Intelligence & Battlecard Strategy (60 min): Build a competitive intelligence program that sales teams actually use. Learn how to create battlecards, win-loss programs, competitor monitoring processes, and executive briefing frameworks. Best For: Product Marketers Sales Enablement leaders Revenue teams Startup founders Outcomes: Competitive intelligence strategy Battlecard framework Win-loss recommendations Competitive operating model
• Product Launch Excellence Workshop (60 min): Review an upcoming launch and identify opportunities to improve adoption, alignment, communication, and business impact. Best For: Early stage founders Product Marketers Product Managers Marketing leaders Outcomes: Launch assessment Stakeholder alignment recommendations Adoption strategy Launch measurement framework

What mentees say

“I’m truly grateful for the opportunity to learn from Jessica and gain valuable insights into leadership. Our conversation highlighted the importance of understanding individual differences, setting clear goals, and fostering accountability when leading the younger generation.”

“I had an exceptional mentoring session with Jessica that truly exceeded my expectations. Her communication skills were amazing, making complex subjects easy to grasp. Jessica’s extensive subject knowledge, coupled with her incredible problem-solving abilities, helped me gain clarity and motivation. I highly recommend booking a session with her if you're looking for”

“This was my second mentorship session with Jessica, and she continues to be incredibly knowledgeable and an absolute delight to learn from!”