India

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Design Operations

Service Design

Customer Experience (CX)

Scriptwriting

UX writing

Interaction Design

UX Testing

UX Research

Service Design Research

Content Strategy

Business Transformation

Study Abroad

Bachelor

Jinita Shroff

User Experience Designer

Usability Testing

Quantitative research

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Time management

Empathy

Presentation skills

Stakeholder management

Leadership

Human computer interaction

Information architecture

User research

Adobe Illustrator

Axure

Canva

Figma

Miro

- Lead and manage UX, research and software development projects for clients in the US and India across the UX / Design / Development phases. Involves working closely with other UX architects, visual designers, stakeholders and developers to create projects using waterfall as well as agile methodologies
- Develop competitive analyses, personas, user flows, and sitemaps as part of the initial research phase
- Build responsive interactive prototypes
- Conduct usability tests and focus groups
- Manage and monitor products post-launch to continuously improve the UI and experience
- Always stay up-to-date with latest trends, softwares and developments to make sure clients get the best-in-class products and ideas

- Owens Corning: Consolidated over 30 websites across 5 different businesses into one Ektron hub for all major OC audiences. Developed personas and conducted multiple cafe tests during the navigation and responsive wireframe development process. Developed the taxonomy and IA to meet business goal of letting users get to relevant information in 3 clicks. Developed use cases for key pieces of functionality. Worked closely with offshore development team, internal creative and development teams, solutions planners and content strategists.
- Redesigned roofing site doubled qualified leads for the Owens Corning roofing contractors.
- OnStar and OnStar Connections: Developed wireframes for OnStar launch in Middle East and Mexico. Ran cafe tests on wires to obtain user feedback. 
- GM, Allina Health, DEA Memorial: Conduct Digital Diagnosis™, developed sitemaps, user flows and responsive wires for clients listed.

- Federal Student Aid (studentaid.gov): Consolidated 4 student-facing websites into one Drupal website to help students and parents navigate the financial aid process easily. Increased
traffic to the site by 200% and engagement on website by 100%. Conducted user and stakeholder research with Solution Planners and Interactive Strategists to develop 5 primary personas. Developed user flows, responsive wireframes and site map. Worked closely with Content Strategy and SEO to develop comprehensive keyword strategy for high-value pages. Collaborated closely with developers and creative departments to make sure comps aligned with hierarchy in the wireframes. Conducted remote and in-person post-launch usability testing with persona groups to identify any refinements
- On all projects: Collaborated with strategists (interactive and content), visual designers, developers, project managers and clients to translate high-level business requirements into tangible user interface deliverables
- Continuously improved user experience using analytics data, usability testing and cafe testing

- Design welcome kit, marketing collateral and website graphics for
the new IPTV service offered by DISH Network (dishworldiptv.com).
- Designed the booths for International programming at Team Summit 2010 held in San Antonio, TX, attended by over 2000 retailers. 
- Design flyers, web banners, direct mailers and giveaways for the
International Programming department (dish-world.com), which provides programming in 28 languages all over the U.S.
- Designed motion graphics for Charlie Chat, a quarterly in-house
production at DISH Network viewed by more than 14 million
subscribers
- Work on an average of 7 projects a week

- Re-branded restaurant identities to reflect their Indian street food and Indian pizza cuisines
- Developed logo, business cards, in-house and takeaway menus, posters, notepads, letterheads, employee caps/t-shirts/badges and internal and external signage

Assisted with design and development of concepts for multiple
In-house as well as business engagements like Ford and Lincoln

Mentorship Session

Jinita Shroff🇮🇳

About Jinita Shroff

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Sessions with Jinita Shroff