United States

UX Design

UI/ Visual Design

Branding and Identity Design

XR Design

Design Operations

Product Design

Customer Experience (CX)

Generalist Product Management

Interaction Design

UX Testing

UX Research

Associate of Arts and Sciences - AAS-T

Bachelor's degree

Joanne Toll

VP of Digital Experience

Usability Testing

Product analytics

Product strategy

Prototyping

Communication

Problem-solving

Critical-thinking

Empathy

Stakeholder management

Leadership

AI/ML

Branding

Design systems

User research

Product roadmap

Tiktok

Unbounce

UserTesting

Webflow

Adobe Illustrator

Adobe Photoshop

Adobe XD

Amplitude

Asana

ChatGPT

Figma

Framer

Glassdoor

Hotjar

HTML

Maze

Miro

Notion

Adobe Creative Suite

Adobe After Effects

Google Analytics

Zendesk

Collaboration

Time management

Team player

Organisation skills

Presentation skills

Customer service

Conflict resolution

Project management

Public Speaking

Analytical skills

3D Animation

Advanced data analytics

Blog writing

Brand positioning

Conversational AI

Content pipeline

Content editing

Content research

Negotiation

2D Animation

Affiliate marketing

Accessibility

Brand strategy

Business intelligence

Chatbot

Campaign execution & analysis

Cloud computing

Community management

Content creation

Content strategy

Conversion optimisation

Data mining

Data visualisation

Database management

Deal strategy

Email marketing

Email writing

Event organisation

Forecasting and reporting

Game programming

Human computer interaction

Illustration

Information architecture

Influencer marketing

LinkedIn writing

Budget management

Machine learning

Market research

Marketing strategy

Mathematics

CAD design

Integration Testing

Unit Testing

Video editing

Whitepaper/ebook Writing

Viral marketing

Video marketing

Typography

Twitter writing

Tone consistency

Statical Analysis

Social media marketing

SEO Writing

Sales plan and process

Relationship management

Referrals

Quantitative research

Monetisation

Newsletter writing

Partnership

Probability

PR writing

Qualitative research

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

How to identify star candidates, evaluate technical ability, and close hires

Hiring software engineers

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

I am responsible for building, leading and growing a highly collaborative team of UX designers, visual designers, interaction designers, production designers, and content strategists. I set the UX strategy for the company and champion the overall customer experience. From the initial design concepts to final launch, I drive the process and provide post-launch analysis and monitoring. As a member of the growth team, I also play a key role in optimizing our platforms to increase conversion and retention rates.

I drive design from concept to release. I conduct user research, create usability test plans, launch A/B tests, and analyze the data that impacts design decisions. I document customer journeys that optimize conversion rates and reduce user pain points. Essentially, I empathize with the customer and advocate for their needs to create an experience that is delightful.

As a Visual Designer, I maintain regular communications with clients in order to adequately assess their specific needs and personal vision, creating design themes and graphics that are applicable across both online and print marketing campaigns. I also provide design work for web/mobile UI, with a focus on visual appeal and a streamlined, user friendly approach. I am able to manage multiple projects simultaneously, coordinating with clients to ensure all projects are completed within strict deadlines while exceeding expectations for quality. 

Selected projects I’ve completed include:

★ Developed new website design and end-to-end UI solutions for Strictly Soccer, Seattle's premier soccer coach.
★ Designed and updated website for Absolute Bookkeeping Consultants, doubling their business.

In this Project Manager role, I led a team of 15 staff members to roll out regular Windows NT server upgrades for Manulife financial branches across Canada, providing technical support and troubleshooting in a dynamic, fast-paced environment. I continually demonstrated excellent communication skills by keeping peers, directors, and VPs informed of any and all issues, while collaborating cross-functionally to address problems quickly and efficiently.

In 1997, I co-founded a successful company dedicated to producing software that enabled voice over IP communications for multi-player games. I led user research, product testing, bug reporting, customer support, and daily troubleshooting, providing high quality customer experiences. After generating major interest in our company’s services, ShadowFactor was eventually sold to Microsoft.

As a systems administrator I installed, configured and maintained the network servers and acted as tier 3 support for internal customers. I also assisted in disaster preparedness planning and took rotating on call shifts.

Joanne Toll🇺🇸