Mexico

UX Design

UI/ Visual Design

Service Design

Product Design

Customer Experience (CX)

Generalist Product Management

Group Product Management

Program Management

UX Research

Service Design Research

UX Course 1

Ux Designer & Research

Artes Visuales

Licentiate degree

Jocelyn Esquivel

Ux Design Lead

Usability Testing

Quantitative research

Product strategy

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Organisation skills

Presentation skills

Stakeholder management

Leadership

Project management

Negotiation

Accessibility

Conversion optimisation

Design systems

Human computer interaction

User research

Product roadmap

Asana

Axure

Crazy Egg

Figma

Google Analytics

Hotjar

Maze

Miro

Notion

Optimal Workshop

SurveyMonkey

Trello

Typeform

UserTesting

Webflow

Zendesk

ChatGPT

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

I am a UX Lead specializing in consulting and fintech, where I bridge the gap between business goals, user needs, and technology to create impactful digital experiences. With a deep understanding of product strategy, user-centered design, and team leadership, I drive innovation by simplifying complexity and transforming insights into seamless, high-performing products.

Amazing Design People List is a community-based initiative that connects designers around the globe. It is a support network where designers learn from each other, grow together, and strive to be better. Through ADPList.

I mentor current and aspiring designers who are seeking career advice, design skill development, and portfolio review.

I work in Coppel app as  Product Manager, coordinate UXD team of App and provide guidance and support to them.

Also, I work closely with Product, Engineering, Data Science, and Commercial counterparts to transform conceptual ideas into tangible experiences.

My main tasks are:

🔑 Responsible for maintaining constant awareness of high-level roadmap and vision, while working with the UX team to scope projects and set goals accordingly.

🔑 I apply Service Design, Design Thinking, design research, business design to build a better customer experience strategy and also to build better services

Responsible for creating a more human-centric approach while designing products and services as Coppel Marketplace

🔑 Experience working on a service design project end-to-end
🔑 Solving complex user experience, strategic design & service design challenges through collaborative and hands-on activities in cross-functional teams
🔑 Design Thinking Ambassador coach to teach, guide and inspire cross-functional teams to solve problems with a different approach
🔑 Conducted user research, facilitated collaborative sessions, and uncovered deep insights. Applied user observation, contextual interviews and data analysis for service design implementations
🔑 Bring an omnichannel lens to services; combining analog and digital touchpoints and bring systems-level thinking to dissect and interpret the entire ecosystem of a product, service or system

Working to improve the customer experience in cross-cutting projects with a holistic perspective. My work has an impact in Coppel-wide, from the .com to digital application, I apply strategic design and design thinking methodologies to make everything more human-centric and to increase clients' satisfaction

🔑 I worked developing the CX strategy of the seller and created a  taxonomy for the Seller and the client.
🔑 Use human-centered methodologies and planning to develop new business models and change management.

I applied UX Research, Service Design, Information Architecture  & Usability Testing methodologies such as:

🔑 Usability Testing
🔑 Parking Lot sessions
🔑 Stakeholder mapping
🔑 Focus groups
🔑 Eye Tracking
🔑 First Click Analysis
🔑 UI Testing
🔑 Scrolling & Click heat maps
🔑 Card sorting
🔑 Tree testing
🔑 Dendrogram
🔑 Form Analysis
🔑 1:1 Interviews
🔑 Diary studies
🔑 Unmoderated remote studies
🔑 Paper prototyping
🔑 Surveys

Also, I execute Workshops, Heuristics, UI design and UX writing.

I worked in Coppel as User Researcher, mainly with different sectors and business models such as fin-tech, e-commerce, retail, Marketplace.

My main tasks were:

🔑 Work with product leaders to prioritize research questions based on analysis of current knowledge, project goals, identified risks, and project impact.
🔑 Identify best method or mix of methods to address research questions, with consideration for timeline and resources with accurate guidance.
🔑 Build strong stakeholder relationships, effectively communicating with research teammates and product teams; make decisions based on a strong understanding of business, customer and design tradeoffs.
🔑 Drive best practices in user research, usability and analysis; lead research and protocol reviews, demonstrate thought leadership and team work.
🔑 Develop concepts into user flows, wireframes, and prototypes that lead to intuitive user experiences.
🔑 Oversee and analyze user feedback, user behavior (quantitative and qualitative), competitors, and market trends.
🔑 Research and brainstorm product iterations and innovations to drive value.
🔑 Have a user focus approach while conducting research and defining interactions.
🔑 Conduct user research and testing including user interviews and usability tests across platforms.


Applied UX Research & Usability Testing methodologies such as:

🔑 Usability Testing
🔑 Focus groups
🔑 Eye Tracking
🔑 First Click Analysis
🔑 UI Testing
🔑 Scrolling & Click heat maps
🔑 Form Analysis
🔑 1:1 Interviews
🔑 Diary studies
🔑 Unmoderated remote studies
🔑 Paper prototyping
🔑 Surveys

Also, I executed Workshops, Heuristics, and Fieldwork observation.

Responsible for mentoring and User Experience coach within the Bootcamp Laboratoria, where students selected a project that contributed to the enhancement of their potential by developing their Design thinking skills to conceive and plan an innovative project in a problem, need or opportunity detected in the community.

I work with the following design software:
💛 Adobe XD
💛 Sketch
💛 inVision
💛 Zeplin
💛 Illustrator

On three different projects.
💛 App to help people change the way they study for their 
exam of Laboratoria.
💛 App to allow people to ask for help when they feel in danger.
💛 A recommendation system with indoor location in which we offer mall clients the possibility to know when and where some of their favorite products have any discount and we also recommend products they might like.

🤖 UX team of one.
🤖 Responsible for creating conventional chatbot dialogues and flows.
🤖 Creation of the voice, tone and personality of the bot.
🤖 Ethnographic and contextual user research
🤖 Design Sprints facilitator for product definition
🤖 Bot testing, usability measurement, conversational Ux best practices
🤖 Collaborate and evangelize to align digital strategy of bot for the companies

🤖 Finding the balance between business and the Best UX possible in the bots. Design the whole experience through bots, understanding the Architecture BaaS and Microservices, for designing user flows that potentize the advantage of this approach an delivery of the newest experience.

🤖 Discover and validation of new experiences (features) for the bots  and contextual pre-approved product offers.

🤖 Principal Conversational designer of Aero bot:
Designed of User flows, wireframes and UI interface for the first MVP of the Design System.

✔️ Responsible for the design, planning and execution of the annual strategic marketing plan, as well as communication in the different offline channels (Print media, POP) and online (SMM, Display and Rich-media, Email.)
✔️ Managing an annual budget.
✔️ Developing and controlling a group of more than 20 national suppliers and leading a team of 5 people.
✔️ In 2016 it managed to position itself in the top 3 of its category through a strategy focused on strengthening the Brand Awarness of the brand.
✔️ Increase of more than 40% in sales in 4 years through various strategies and actions, point of sale and online.
✔️ Define retargeting strategies, email marketing to build customer loyalty

Executed the digital content strategies for Social Media;
✔️ I created and kept track of the schedules;
✔️ I designed (working with the team of graphic and audiovisual designers) and implemented the assets of the 4 franchises in the LATAM region.
✔️ It produced about 150 posts per month for Facebook and Instagram of:
✔️ LATAM (I launched the Instagram profile, after two months it had more than 118,000 followers)
✔️ Draw the conclusions of the analysis of the metrics to achieve the objectives.
✔️ Measure the results with Google Analytics.
✔️ Implement Google Adwords campaigns.
✔️ Define retargeting strategies, email marketing to build customer loyalty

Responsible for Creation of Social Networks for the Peraj program. 
✔️ Prepare and design Peraj's strategy for social Media (Facebook and Twitter). 
✔️ Use the monitoring tools and their updates for the publications. 
✔️ Monitor and measure the results to attract more public. 
✔️ Planning and execution of temporary dynamics to promote the program through Social media. 
✔️ Content publication. 
✔️ Grow community, trought organic and paid media campains. 
✔️ Publication of the activities carried out during the program, preparation of the content scheduling. 
✔️ Management of the crisis diagram and response plan for each specific situation.
✔️ Online content for blogs and social media
✔️ Event logistics
✔️ Public relations strategies: product seeding, KOLs, media appearances, press releases & partnerships.

Responsible to lead all the marketing efforts in the country, focused mainly in the digital transformation of all the marketing initiatives for the companies, like FEMSA, PEPSICO, Liverpool

✔️ Product marketing: alignment of positioning, messaging & branding.
✔️ Online strategies: CRM, social media & performance marketing.
✔️ Offline activities: local events, promotions and media.
✔️ Online marketing strategy based on content, social media & social ADs
✔️ Network management: Tracking of the marketing activities local offices for the companies across the country

✔️ National campaigns creation and implementation (Online & Offline)
✔️ Network management: Tracking of the marketing activities local offices through several layers of management
✔️ Public relations strategy based on multi-partnerships
✔️ Product development & branding
✔️ Education cycle and training for all the local offices

As Coordinator and Assistant Director of the Social Service Program, my responsibilities were:

👩🏼‍🏫 Monitoring of activities and support to maintain and grow the relationship with providers such as Museums, brands and cultural venues
👩🏼‍🏫 Preparation of loyalty and incentive proposals for service providers and affiliated schools
👩🏼‍🏫 Development of "targeted marketing" proposals that can be focused on the end user, value chain, or both
👩🏼‍🏫 Prospecting schools to join the program
👩🏼‍🏫 implementation, administration and training of own platforms for the training of service providers
👩🏼‍🏫 internal press releases and newsletters
👩🏼‍🏫 design of visual materials of the company
👩🏼‍🏫 Management of public relations of the university for the events of the program

Tallerista y guía en el museo.
Desarrollo de la oferta académica de la Sep, elaboración de guiones y talleres relacionados para cada visita guiada de acuerdo a la temática del taller y de la exposición. Guía del museo, recorridos a grupos de diferentes edades de 5 años en adelante. Control de grupos en espacios reducidos. Planificación y ejecución de los talleres dentro del espacio asignado, apoyo a los programas de verano.

Jocelyn Esquivel🇲🇽