United States

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Design Operations

Service Design

Product Design

Bachelor of Arts - BA

Joe Pascavage

Senior Manager of UX Strategy & Design

My Shop

Usability Testing

Typography

Newsletter writing

Public Speaking

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Presentation skills

Conflict resolution

Stakeholder management

Leadership

Accessibility

Blog writing

Branding

Data visualisation

Design systems

Email marketing

Human computer interaction

Illustration

User research

Optimal Workshop

Salesforce

SurveyMonkey

Trello

UserTesting

WordPress

Zeplin

Adobe Illustrator

Adobe Photoshop

Airtable

ChatGPT

Figma

Framer

HTML

InVision

Jira

Mailchimp

Maze

Miro

Notion

Adobe Creative Suite

I spearhead transformative experiences that set industry benchmarks for client engagement and satisfaction. At the helm of a dynamic UX team, my strategic foresight and fervent belief in design thinking are key in propelling Vanguard's reputation as a trailblazer in the financial sector. We leverage cutting-edge technologies and innovative methodologies to craft seamless, intuitive digital interactions that not only meet but exceed user expectations. Our collaborative efforts synthesize analytical prowess with creative innovation, pushing the envelope in how users interact with financial services. I champion design that goes beyond the visual, infusing functionality with simplicity to empower our clients. My dedication to excellence underpins Vanguard's commitment to revolutionizing financial well-being, affirming our standing as a vanguard of user experience in the industry.

As a motivational guide for our design managers, product designers, and UX researchers, I excelled in fostering a collaborative environment while serving as a strategic partner. With extensive experience as a Senior Design Lead for Fortune 15 clients, I played a pivotal role in shaping our business and culture, streamlining operations, and securing multi-million dollar contracts that propelled our success. Through strategic partnerships and efficient leadership, I spearheaded the re-platforming of critical tools, achieving remarkable fiscal savings exceeding $200K. Simultaneously, I successfully expanded our design department by over 60%, showcasing my dedication  to recruiting and nurturing top-tier talent. By prioritizing team building and staying at the forefront of industry trends,  I cultivated a culture of continuous professional development, ensuring sustained success for our organization.

In an exclusive opportunity, I was personally selected by Apple as a recognized top-tier design professional to contribute to the development of watchOS and tvOS prior to their public launch. Working closely with Apple Evangelists, I played a pivotal role in app development and quality assurance for the Apple Watch and Apple TV. The exceptional quality of our work garnered widespread acclaim when it debuted at the highly anticipated Apple Keynote, further solidifying my contributions in the field of technology and granting me profound insights and recognition for my work.

In my previous role as a leader of a global Product and UX Design team, I successfully built and nurtured a high-performing department. With a strategic vision, I oversaw  the seamless re-platforming efforts for both web and mobile app products, collaborating closely with developers and business teams to ensure the perfect alignment of brand  and usability experience. By driving innovation, facilitating workshops to uncover new user journeys, and providing mentorship to designers, I actively fostered their professional growth, bringing me immense joy and pride.

As the Art Director for a prominent financial institution, I held  a pivotal position in tailoring their global brand experience to the US market. With my leadership and guidance, the creative department thrived under my direction, delivering compelling high-end print and online advertisements, along with captivating flash animations. A standout achievement during my tenure was the exciting collaboration with the Philadelphia Eagles, where I provided art direction for our partnership. Working alongside notable players like Brian Westbrook, we created captivating content that deeply resonated with fans, leaving a lasting impact.

As a Web and Graphic Designer, I leveraged my expertise in  web programming languages to develop high-quality websites and digital experiences for clients. I also honed my skills in magazine design, creating layouts with clean typography  and visually engaging graphics. Through my attention to  detail and focus on client objectives, I consistently exceeded expectations and delivered projects within budget. Notable accomplishments include designing and launching a new  e-commerce website for a boutique fashion brand, increasing online sales by 25%, and creating a series of digital ads that drove a 20% increase in website traffic for a healthcare client.

As a creative collaborator, I worked with a range of clients including Penn State, Mt. Nittany Medical Center, and Glatfelter Paper Company to produce websites, brand identities, outdoor advertisements, corporate collateral, and information-rich booklets and newsletters. My focus was on ensuring high-quality production, effective communication of complex information, and cohesive visual branding across all channels.

As a Graphic Designer at WellSpan Health, regulated multiple jobs from conception to completion using various marketing strategies. Played a key role in a complete re-development of the brand, establishing a modern face for this leader in healthcare that continues to remain strong.

Joe Pascavage🇺🇸