

Senior UX Designer at DIS, DOTC
Senior UX Designer at DIS, DOTC
With 16 years of experience in user experience, branding, and advertising design, I specialize in creating user-centered eCommerce and citizen-facing experiences. At Sephora SEA, I co-led a team of designers in conducting user research, iterating on product features, and collaborating with cross-functional teams across Southeast Asia to ensure seamless customer journeys.
I'm passionate about giving back to the community and have provided over 690 minutes of pro bono mentorship with 17 reviews on ADPList. As a lifelong learner, I constantly seek new challenges and growth opportunities.
βJoel shared a few constructive feedback on what I could work on, and he was really patient and gave me tips in a structured manner which makes it easier for me to re-look and re-think on where I could work on.β
βHad my first session with Joel and he was very friendly and approachable. I appreciate how he takes the time to get to know me first and the goals I wanted to achieve through the mentorship sessions.β
βJoel was very insightful, he was knowledgeable about my content of interest. He also values relationship building and truly takes the time to get to know you first.β