Australia

Graphic Design

UX Design

Joel Wasserman

Strategic Product & Brand Design Director

Product strategy

Problem-solving

Leadership

Brand positioning

Brand strategy

Figma

Adobe Creative Suite

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Ways to provide constructive feedback to team members.

Giving effective feedback

How to think about design career paths and what progression looks like for designers?

Design career path

As the first designer and a key member of the founding team at MileWise, I played a pivotal role in shaping the product's design, marketing, and brand strategies. My versatile role encompassed product design for both the web and mobile app, creating compelling marketing materials, and driving brand growth.

Key Accomplishments:
* Successfully shipped two versions each of the Android and iPhone apps, driving user engagement and satisfaction.
*Led the company's rebranding efforts, establishing a strong brand identity that resonated with the target audience.
*Played a central role in creating a robust online presence, resulting in a remarkable 400% increase in the user base.
*Achieved recognition for the app, which was featured in the top ten travel apps in the US App Store.
Contributed significantly to the company's acquisition by Yahoo, validating the product's value and potential.

Responsibilities:
*Collaborated closely with cross-functional teams to ensure seamless product design and development.
Designed multiple product landing pages and marketing funnels to optimize user acquisition and retention.
*Effectively articulated the value proposition of the product, driving user adoption and engagement.

Joel Wasserman🇦🇺

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