Cape Verde

UX Design

UI/ Visual Design

Branding and Identity Design

Bachelor of Science - BS

Joelson Leal

VP of Product Operations

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Team player

Presentation skills

Leadership

Project management

Analytical skills

Brand strategy

Design systems

Human computer interaction

Webflow

Zapier

Airtable

Asana

Figma

Framer

GitHub

HTML

HubSpot

Jira

Miro

Adobe Creative Suite

Google Analytics

Learn the Cabo Verdean Creole — Join a community of Creole speakers.

Work with the design team and the engineering team to ensure that the interface design is implemented faithfully down to the last pixel;

As a Brand & UI Designer at Cabo Verde Digital, I created visually appealing designs that fostered trust and loyalty, collaborating with teams to strengthen community connections and enhance brand value.

As the branding advisor for the Ministry of Culture and Creative Industries of Cabo Verde, I was responsible for visual communication efforts and I worked closely with the communication team to manage the brand.

The AIS is an Africa-wide and homegrown initiative aimed at harnessing the innovation potential of the continent. I led the design and development of the event’s digital platform ecosystem including a web app, and a mobile app for attendees.

Lead the redesign of the Muska music streaming app. I also designed the World Health Organization Africa Innovation Challenge web app, which received over 2,400 entries from 77 countries, and the MyUnitel mobile app.

I led the design and development of Cape Verde’s Stock Exchange Platform’s new website. Designed Atlantic Music Expo’s mobile app that improved the overall attendee experience by geo-referencing concert locations and notifying users when their favorite artists are about to perform live.

I led the redesign and development of the university’s website using responsive design techniques while managing a team of over 5 interns. Additionally, I designed and implemented a training program that guided more than 10 recent graduates in communication and multimedia design to find their professional paths.

Joelson Leal🇨🇻