Sweden

UX Design

UI/ Visual Design

Product Design

Copywriting

UX writing

Project Management

UX Testing

UX Research

Content Strategy

Master of Science

John Lindén

Product Design Manager

Usability Testing

Product strategy

Communication

Collaboration

Problem-solving

Team player

Presentation skills

Stakeholder management

Leadership

Project management

Design systems

SurveyMonkey

Trello

UserTesting

Webflow

Axure

Figma

InVision

Jira

Miro

Confluence

UserZoom

Sketch

• Defining ways of working for a team of talented product designers.
• Responsible for career development, including regular 1:1 sessions and quarterly goals.
• In charge of recruitment and scaling the team.
• Defining UX strategy
• Making sure the team delivers according to the business roadmap.

• In charge of the redesign of our cashier (including deposits, withdrawals and transaction history sections) for over 28+ payment methods.

• Leading and mentoring a team of product designers
• Orchestrated a complete redesign of the company's Casino app, leading to the increase in app rating by 74%, reaching an App Store rating of 4.7 across 9 countries
• Managed the UX work for the Otto Casino website, resulted in 17% more new customers than expected the first 3 months after launch
• Collaborating with 10+ development teams
• Defined the vision for UX and UI in the payment area across 9 different casino websites
•  Receiving 1st place in innovation competition within the company
• Managing 2 backlogs
• Creating UX roadmaps
• Responsible for the end-to-end customer journeys
• Optimising processes within the team

• Led and coordinated the UX and UI work within they Payment area
• Created our design system in Figma for the Payment area
• Created UX and UI solutions across channels, markets and brands
• Worked closely with stakeholders to define user journeys and plan upcoming projects

• Led and coordinated the UX work for projects on the top company level  
• Led the UX work for the Payment area
• Worked closely with stakeholders to define user journeys and plan upcoming projects
• Created complex UX solutions across channels, markets and brands

• Applied various UX methods and techniques on order to create optimal UX solutions across channel, market and brands
• Worked closely with stakeholders groups (business, product and tech) in order to define user journeys and UX problems
• Defined UX solutions for problems in different areas such as Pay & Withdrawal, Responsible Gaming and Registration)
• Ensured that the UX solutions comply with regulatory requirements  
• Aligning the UX solutions with the company's overall UX vision

• Prioritised all UX related activities 
• Provided UX insights to business critical projects
• Understood user behaviours, needs and motivations through user studies, interviews, surveys, and other research methodologies.
• Shared insights by compiling and presenting information to stake holders within the company as well as externally through customer collaboration
• Translating insights to actions by suggesting UX improvements visualised through wireframes and interactive prototypes internally and externally

• Founded the UX Team at NetEnt 
• Collected and analysed quantitative end user data through surveys
• Conducted external and internal user studies
• Continuously suggested specific usability improvements to internal tools and products
• Conducted heuristic evaluations
• Supported development teams with usability feedback and assistance through internal user studies.
• Increased awareness and understanding about user experience and usability internally by organising workshops, holding presentations and promoting the UX team

• Planned the test scope and effort in projects
• Improved the overall usability of our products
• Conducted usability testing sessions (external and internal)
• Function and usability testing of browser based games and mobile games (Android and iOS platform) using various test methodes

John Lindén🇸🇪