United States

Graphic Design

UX Design

UI/ Visual Design

Design Operations

Customer Experience (CX)

UX Research

Digital Marketing

JoJo Spiker

Principal, Creative & Experience Strategist

Marketing strategy

Typography

Whitepaper/ebook Writing

Adobe Creative Suite

Figma

•	Product strategy 
•	Member journey mapping
•	CX workshops
•	Digital frameworks
•	Integrated AI tools into strategy, modeling, and documentation workflows
•	Set creative and UX direction for homepage personalization and conversion pathways across more than 5 audience segments, translating brand strategy into measurable engagement gains (25% lift in homepage engagement over a 9-month rollout).
•	Authored a Digital Experience (CX) Guide that turned strategy into a self-serve product for 15+ non-UX contributors — reducing dependency on the design function and scaling output without scaling headcount.
•	Directed creative and information architecture for board-level digital resources and NACD's Newsroom hub, consolidating over 50 assets into one product experience serving thousands of governance professionals annually.


•	Set creative and digital strategy across 20+ national advocacy campaigns, leading multidisciplinary teams of 5–8 from concept through launch.
•	Led client-facing strategy sessions and new-business pitches, translating campaign goals into creative direction and production plans.


•	Directed creative and product strategy across 10+ enterprise platform initiatives for investment and compliance-focused clients, impacting 1,000+ end users.
•	Mentored and led cross-functional creative and strategy teams of 4–6, while driving new-business proposals across 6+ client pursuits.



•	Served as lead creative and product strategist for over 8 national election campaigns. 
•	Built up and directed the Interactive Services and Creative departments.
•	Led more than 20 concurrent microsite launches.


•	Founded and led an independent strategy and creative consultancy, owning product roadmaps, brand direction, and delivery for 10+ clients across healthcare, government, and real estate.
•	Set creative and UX direction across 15+ platform and campaign launches, facilitating workshops with 30+ marketing leaders to align product decisions with business strategy.
•	Led cross-functional delivery spanning creative, product, and media, launching 8 omnichannel initiatives that drove a 22% increase in qualified conversions.


JoJo Spiker🇺🇸