

Lead Product Designer at Cashrewards · Smartgroup (current)
Lead Product Designer at Cashrewards · Smartgroup (current)
Hi! I’m a Lead Product Designer with 12+ years’ experience working in product-led teams. I’ve led design across complex problem spaces and helped teams scale through better research practices, design systems, and brand foundations.
I’m currently a Senior Product Designer at Smartgroup, and previously led design at Cashrewards, working across Retail Media, partner products, and search optimisation with a strong focus on measurable outcomes.
Earlier in my career, I worked across advertising and TV production with brands like Allianz, Commonwealth Bank, RSPCA, Breville, and Family Planning NSW, which shaped how I think about storytelling and collaboration in product.
My work has been recognised with Best Use of UX (Mumbrella) and a Good Design Award (2022) for Planet Puberty. I enjoy mentoring designers on starting their design career, portfolio reviews, senior-to-lead transitions, and navigating stakeholder complexity.
Outside of work, I love spending time with my family, fishing, cooking, and slowly decorating a house that never seems finished.
“Jonathan was really great to communicate with, and he was generous in sharing his knowledge and expertise. I had some questions about experiences working in-house as a product designer, in which he shared some valuable insights. We also went through my portfolio and resume briefly, and he gave some actionable pointers for me to move forward and improve.”
“It was my first mentorship session and I’m really glad I reached out to Jono. He was kind, supportive, and practical. We went through my portfolio and resume, and discusses ways I can get real experience through freelancing, side projects, and internships. He also shared how to make better use of LinkedIn and networking, plus how he prepares for interviews.”
“Jonathan was really approachable and knowledgeable. He gave me great insights, and it was clear he had prepared for our session in advance. He not only has a lot of experience but also communicates exceptionally well. I definitely recommend him!”