Hong Kong

UX Design

UI/ Visual Design

Branding and Identity Design

B.Des

Jonathan Li

Director

Usability Testing

Typography

Product strategy

Collaboration

Problem-solving

Critical-thinking

Empathy

Analytical skills

Branding

Design systems

Figma

Monday

Adobe Creative Suite

• Developed and executed APAC design standards
• Ensured that design standards were consistent throughout the region pre & post global design system
• Participated in and responsible for the Global Design System; representing the requirements of APAC
• Responsible for improving the UI and experience of internal tools for the Portfolio Engineering Group

- Branding & brand strategy development.
- Executed and developed brand guidelines for FMCG companies.
- Played an integral role in localizing global packaging brand guides for market use.
- Initiated and suggested innovative work flows through research.
- Worked with junior designers to help develop their skills.
- Initiated and managed office relocation, floor planning, suppliers, and design.

- EDM campaign creation and delivery. Analyzed results through Mailchimp.
- Created A/B tests to improve ROI.
- Brand development.
- Website UI.
- Developed social media strategies through the Facebook platform

- Developed & executed packaging design according to packaging brand guides.
- Liaised with print suppliers to ensure print quality and production runs.

Servicing SME's and larger organizations, I have helped these businesses with their creative strategies in the capacity of their business requirements.

Every business will at some point need design, and it is at these moments I will collaborate with the founders to develop brand identities, stationery sets, websites and various marketing collateral for their day to day communication with their customers.

Organizations such as SME's will benefit from branding, that is without question. The question is how much is appropriate with the resources they have. This I believe is essential to understanding the needs of such businesses.

Jonathan Li🇭🇰

About Jonathan Li

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