United States

Content Design

Customer Experience (CX)

Creative writing

Technical writing

Copywriting

Social media writing

Branding

Digital Marketing

Content Marketing

Event Marketing

Account-based Marketing (ABM)

Customer Success Management

Product Marketing

Content Strategy

Content Creation

Northwestern University

University of Miami

Jonathan Pipek

Product Marketing Consultant

Produce Marketing Alliance Articles

Social media marketing

Relationship management

Referrals

Quantitative research

Public Speaking

Partnership

Product analytics

PR writing

Product strategy

Qualitative research

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Customer service

Conflict resolution

Stakeholder management

Leadership

Project management

Negotiation

Analytical skills

Blog writing

Brand strategy

Content creation

Content editing

Content strategy

Email marketing

Email writing

Influencer marketing

LinkedIn writing

Market research

Marketing strategy

Product roadmap

Qualtrics

Salesforce

SurveyMonkey

Typeform

Vimeo

WordPress

Youtube

Balsamiq

ChatGPT

Facebook Ads

Figma

Glassdoor

Google Ads

Greenhouse

HubSpot

Instagram Ads

Intercom

LinkedIn Ads

Mailchimp

Miro

Bullhorn

Confluence

Google Analytics

Workday

I advise and consult B2B companies, helping them establish their GTM strategy, accelerate growth, and reduce churn.

I led the product marketing function at Liongard, a technical, B2B cybersecurity SaaS platform. This included hiring, coaching, and leading a team of four product marketers. 

My team and I launched 5 major products, growing average deal size by 30%, improving customer retention, lowering our support costs, and increasing CSAT. 

In collaboration with the demand generation team, we introduced Liongard’s first comprehensive marketing campaign (focused on cybersecurity), which included surveying 300+ users, interviewing 6 companies, creating 20+ new marketing assets, and increasing click through for our product walk through by 500%.

My team also leveraged research, personas, and win/loss analysis to increase win rates and product adoption.

I managed the Product Marketing Department within my first 3 weeks, representing PMM at leadership meetings, overseeing company-wide initiatives, and supervising two Product Marketing Specialists during my manager’s leave. 

My proudest accomplishment is overhauling the monthly release process, transforming it into a repeatable, scalable, and consistent experience to ensure internal alignment, meet leadership’s expectations, and delight users.

At CareerBuilder, I managed marketing for our Talent Acquisition Suite, which accounted for 90% of revenue. I established the product marketing function from the ground up, including supervising and coaching two Product Marketing Specialists, and led the company's transition from selling individual solutions to offering a Talent Acquisition Suite. 

In this role, I led a cross-functional team of 10+ members to launch several products to 40K+ users and 7K+ clients - the largest product launch generated 45% of annual company revenue.

Particularly proud of crafting and executing the marketing strategy for CareerBuilder’s Artificial Intelligence offerings, including the AI Resume Builder, AI Job Posting Tool, and AI Job Matching. This increased applications by 175% and reduced time to hire by 30% for our customers.

After being promoted, I was tasked with running marketing strategy for a $500M+ jewelry company, in addition to the $150M+ telecom I was already managing. I coached and trained a Product Marketing Coordinator.

My favorite project was launching an enhanced watch protection product that led to a 200% increase in YOY revenue.

I also managed marketing Assurant's cybersecurity SaaS app, Pocket Geek app (SaaS). I revamped the app's positioning and messaging to increase adoption. This included I guiding an Agile team to translate the app (100K+ words) into 8 languages.

At this insurance behemoth, I managed the client relationship and marketing strategy for a $150M+ telecom's protection products. I'm particularly proud of having led a diverse, cross-functional team to launch a protection plan for tablets. In my spare time, I also worked on projects for T-Mobile, Samsung, Xfinity, and U.S. Cellular.

Jonathan Pipek🇺🇸