

Service Designer at Accenture Song (former Fjord)
Service Designer at Accenture Song (former Fjord)
Hello and thanks for your interest in my profile!
I'm Jordana Bitar and my pronouns are she/her/hers. I currently work with service design and design research at Accenture Song in San Francisco, California. With over a decade of experience, I've been involved in a wide range of projects for both private and public sectors, spanning design strategy, digital products and services, software design, and education.
Through my work, I seek to foster inclusive and equitable outcomes. My design practice sits at the intersection of qualitative research, participatory design, Liberatory design, and systems thinking.
A queer Brazilian immigrant in the US, I embrace my intersectionalities to stir up critical conversations, add some spice to the dialogue, and serve up results.
“It was a pleasure to talk to Jordana. She helped me a lot with all my questions and was very friendly in helping me understand more about the role of a service designer. Thank you, Jordana; I appreciate your help!”