Jorge Luna🇻🇪
Market Researcher at Upwork
About Jorge Luna
Market Researcher at Upwork
I'm a market researcher from Venezuela with more than 15 years of experience. I've got a background in discourse analysis and marketing management. During my career, I've worked with a wide range of clients - from small business owners to major players like P&G, Pepsico, and Mondelez.
These experiences have given me a unique perspective on the industry, and I've learned a ton along the way.
Nowadays, I'm a full-time freelancer. I'm proud of my work so far, and I'm excited to keep learning and growing in my career.
Looking back, I'm grateful for all the opportunities I've had to work with different cultures and industries. It's been a wild ride, but it's also been gratifying to help shape the marketing strategies of some of the biggest brands.
Expertise
Sessions with Jorge Luna
- Master Research Skills (30 min): In this mentorship, we'll explore the art of research through hands-on learning and practical exercises. Gain expertise in formulating research objectives, designing surveys, conducting interviews, and analyzing data. Throughout the sessions, you'll receive feedback to refine your research projects and develop compelling research findings.
- Mentorship Session (30 min): General mentorship
What mentees say
“Meeting with Jorge Luna was an amazing experience. For me as a UXR when talking about how I can adapt and learn about the approaches and the methods in Market research, Jorge could explain clearly using simple analogies and case studies. 10/10 would surely having discussion with Jorge again!”
“I reached out to Jorge with some doubts about how to start as a freelancer. Not only did he give me advice, but he also asked the right questions to make me consider if I was truly willing to take this step. He helped me understand the need for a mindset shift.”
“Great session with Jorge! Very direct feedback and would put himself into my own shoes to better empathize with me. He gave me insights on how to best succeed in my current role and encouraged me to contact him further for more advice and questions I may have.”