

UX Lead at Leiden University
UX Lead at Leiden University
Hi, I’m Joris – a behavioral psychologist and UX design lead with over 25 years of experience, including leading innovations at Booking.com and founding behavioural design agency 'Buyerminds'. I blend science, data, and creativity to optimize digital products and design engaging user experiences. As a best-selling author of Online Influence and an experienced mentor, I’m passionate about sharing practical strategies that drive results.
I can help you with
Portfolio and resume reviews UX design and conversion optimization strategies Effective stakeholder communication Applying behavioral science to digital product design Career mentoring and leadership advice