Spain

Product Design

UX Design

Design Operations

Service Design

Interaction Design

Growth Design

UX Testing

Design Graduate

Jose Ramón Coto Gallego

Senior Product Designer

Portfolio

Usability Testing

Typography

Product strategy

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Presentation skills

Stakeholder management

Leadership

Design systems

Human computer interaction

Information architecture

User research

Typeform

Zeplin

Adobe Illustrator

Adobe Photoshop

ChatGPT

Figma

Framer

InVision

Jira

Miro

Adobe Creative Suite

Confluence

Lookback

Sketch

Mural

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Being a Design lead working on both Acquisition and Self-care Journeys, some of my main tasks are:

∙ Leading Product Design definition by shaping UX vision & strategy for all Vodafone's new revenue streams in the New Business Area. 

∙ Co-creation and definition of an ‘Agile’ framework with stakeholders such as Business, Data, Engineering, Marketing, and Compliance as a way to ensure that the importance of UX is communicated effectively to business and IT teams.

∙ Conducting research and user testing to validate the Business' new functionalities proposals and contribute to creating an impact on the Companys's North Star objectives.

∙  Optimize Vodafone Digital Assets for conversion rate optimization (CRO) pursuing tangible results that impact business KPIs.


Also, part of my responsibilities to scale Design practice inside the company (Design Ops) are:

∙ Collaborate in the Design Leadership plan and implement initiatives to cultivate a strong design culture & community at Vodafone.

∙ Collaborate and continuously improve our design system standards by evolving our Design System to ensure consistency across all our digital products.

∙ Collaborate with Dev communities on the definition, evolution, and maintenance of the Design System for all our digital products.

Being a Senior Product Designer specializing in Acquisition Journeys for Vodafone, Vodafone Bit & Vodafone yu, some of my main tasks were:

∙ Conceptualize and develop digital product solutions (Web and App) based on the company's Objectives and Key Results (OKRs).

∙ Lead Vodafone Yu Design team in the launch of all the Digital Assets setting the vision and direction for the design team, ensuring that all artifacts meet business and user needs.

∙ Conducting research and user testing to validate the Business' new functionalities proposals and contribute to creating an impact on the Companys's North Star objectives.

∙  Optimize Vodafone Digital Assets for conversion rate optimization (CRO) pursuing tangible results that impact business KPIs.

∙ Collaborate and continuously improve our design system standards by evolving our Design System to ensure consistency across all our digital products.

∙ Help Product Managers & Technical Leads to accomplish product delivery on time.

As a UX Consultant at Globant Gut (formerly HABITANT), I was involved in a variety of tasks aimed at enhancing user experience and delivering high-impact design solutions.

∙ I improved existing interfaces by creating new layouts, visuals, and content, working across various fidelities—from initial sketches to polished, production-ready assets—to optimize user experience (UX) metrics.

∙ I also developed the early versions of Design System Libraries (DSL) from scratch, ensuring visual consistency and reinforcing brand identity for key clients such as BBVA and Foster's Hollywood.

∙ My work included the redesign of Iberdrola’s B2C app, where I optimized critical user flows to improve the ticket submission ratio in the support area, leading to an increase in the Customer Satisfaction Score and Net Promoter Score (NPS).

Additionally, I defined and developed the SmartHome section of the Iberdrola app, enabling the management of IoT devices and home appliances, and enhancing the overall digital experience for users.

As a Product Designer, I have delivered high-quality visual design solutions across various digital platforms. I was responsible for various tasks, including enhancing user interfaces by creating new layouts, visuals, and content that spanned multiple fidelities, from initial wireframes and sketches to production-ready assets.

I contributed to the design and development of responsive applications for desktop, tablets, laptops, and mobile devices, ensuring a seamless user experience.

A core focus of my role was developing Design System Libraries (DSL) to ensure visual consistency and strengthen brand identity for key clients, including BBVA and Foster's Hollywood. 

Additionally, I played a key role in the redesign of Iberdrola’s B2C app, where I led the end-to-end development of the SmartHome section, integrating IoT functionality to enhance the user experience and work to redesign all the visual system.

As A Visual & UI designer, I was responsible for creating a wide range of cross-platform websites, apps, interfaces, and digital campaigns. My role involved delivering innovative digital concepts and transforming complex project briefs into simple, pixel-perfect user experiences for high-profile clients such as Ford, Mazda, Real Madrid Fundation or Plan international.

Corporate Identity, Branding, Lettering, and Calligraphy Services for Events

As a Junior Creative Art Director, I collaborated closely with the Head of Design and Creative Director on various projects, including art direction, digital and web graphics, and print media for high-profile clients such as Red Bull España & Portugal and Verti Seguros.

As a Trainee Digital Art Director atJjobandtalent, I was responsible for developing conceptual ideas and delivering creative design solutions for a variety of digital products. 

I collaborated closely on the design direction, contributing to pitching design concepts and ideas, while actively participating in brainstorming sessions to create original design concepts that aligned with the project brief.

In this role, I also transformed initial ideas and basic concepts into fully developed design solutions for digital campaigns, leveraging a broad range of media channels to ensure impactful and cohesive results.

Graphic Design and Production for Sampling, Product Launches, Corporate Identity, and Hospitality for brands such as Carrefour, Nestea, and Powerade.

Jose Ramón Coto Gallego🇪🇸

About Jose Ramón Coto Gallego

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