Ecuador

Branding

Digital Marketing

Growth Hacking

Product Marketing

Universitat de Barcelona

Universidad San Francisco de Quito

Bachelor's degree

Primaria

José Ricardo Herrera

CRO/Paid Media Strategist

Communication

Organisation skills

Brand strategy

Email marketing

Budget management

Marketing strategy

Salesforce

Tiktok

Twitter Ads

Facebook Ads

Google Ads

Google Data Studio

Hotjar

HubSpot

Instagram Ads

LinkedIn Ads

Monday

Google Analytics

SEMrush

Full funnel digital marketing experimentation agency for online growth.
- Increasing an average of 22% in MoM Sales for a portfolio of clients within the first quarter.
- Leading a growth team that maximizes client's sales by driving end-to-end growth.
- Spearheading digital channel strategy and analytics (GA4) for website, paid media, and own media.
- Day to day client and stakeholder management.

Digital wallet fintech for LATAM's underbanked (Joint venture with Ecuador's largest bank)
- Managed over $3M in annual budget with a monthly goal of 90k - 120k new active users.
- Reduced Paid Media CAC by 53% with omni-channel optimization, which contributed to a reduced blended
CAC by 48%.
- Increased month to month download to registration conversion rate by 90% from 21% to 40%.
- Spearheaded acquisition, activation, and engagement strategies via Paid and Own Media channels.

Multi-product Insurance company (Life, health, pets, home, and car insurance)
- Directed digital strategies for 8 insurance products.
- Reduced Paid Media CPA by 26% for vehicle products which contributed to aincrease in annual sales.
- Optimizing month to month Paid Media strategies increasing CTR by 10%.
- Generating qualified leads through inbound strategies (Hubspot), optimizing customer acquisition.
- Managed an average paid marketing budget of $30k - $40k a month for all products.

Digital Health app that connects patients with doctors
- Responsible for digital strategy and performance optimization for user and doctor acquisition, activation,
and engagement using paid and owned media.
- Brand launch awareness strategy achieved its goal by more than 120% with 2.2M in reach and also
completed the user traffic goal by 33% with 24k.
- Downloads generated with paid media campaigns represented 89% of overall monthly downloads.
- Creation and development of the brand book for its implementation.

Restaurant booking app created by a Digital Marketing agency
- Spearheaded marketing and sales plans to optimize app's brand identity.
- Executed online and offline strategies for the national launch, resulting in enhanced brand recognition.
- Managed the creation of a successful loyalty program for partner restaurants.

Global ride-sharing app for convenient transportation.
- Established internal communication channels and implemented a rewards plan for Cabify drivers to boost
performance and service quality.
- Led development and execution of driver-focused communications using CRM tools.
- Creating inbound tactics through mailing, in-app, and push notifications increasing driver engagement.

José Ricardo Herrera🇪🇨

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