Germany

UX Design

UI/ Visual Design

Product Design

Interaction Design

UX Research

Joseph Bisesto

Senior User Experience Designer

Prototyping

Communication

Problem-solving

Presentation skills

Stakeholder management

Figma

Google Analytics

Sketch

Collaboration

Team player

Critical-thinking

User research

Usability Testing

Product roadmap

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Managing being the only designer at your company and working with non-designers.

Being the only designer

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

As a former UX Designer on the Web Experience team at METRO.digital, I combined data analysis with collaborative design efforts to ensure seamless web experiences that resonated with our global customer base, while passionately advocating for user-centric design principles.

My core responsibilities included: 

Global User Experience Enhancement:
- Led initiatives to elevate user experience across all METRO web properties worldwide, ensuring seamless interaction and engagement.

Comprehensive Product Discovery:
- Conducted rigorous product discovery processes, leveraging data analysis, competitor research, and user feedback to drive continuous product improvement.

Innovative Design Concepts and Testing:
- Developed and tested innovative design concepts, employing hypothesis-driven methodologies to iterate and optimize user experience effectively.

International Stakeholder Collaboration:
- Collaborated with stakeholders across METRO-operating countries to tailor products to meet diverse local needs and user requirements.

Cross-Team Collaboration for Consistency:
- Worked closely with the UX team to uphold high standards and maintain consistent branding across METRO web properties, ensuring a cohesive user experience.

At Justix (ARAG subsidiary), I contributed to shaping and leading the UX design vision and process. My role involved guiding the team in developing a clear approach to UX design that prioritized user needs and satisfaction. By emphasizing efficient problem-solving and positive user experiences, I helped create products that enabled users to address their legal issues swiftly and effectively.

Key highlights from my time at Justix:

Led UX for lawyer matching platform:
- Spearheaded the UX design efforts for the development and launch of a lawyer matching platform, streamlining the process for individuals seeking legal assistance.

Collaborated with visual designer:
- Collaborated closely with a visual designer to transform the initial concept of the matching platform from whiteboard sketches to a polished, development-ready product.

Conducted user testing initiatives:
- Orchestrated user testing initiatives to validate design concepts and ensure optimal usability and user satisfaction of the matching platform.

Introduced new work Styles:
- Implemented innovative work methodologies within the design team, including the adoption of tools such as Hotjar for user data analysis, PingPong for usability testing, and advocating for the establishment of a design system in Figma.

Facilitated cross-disciplinary workshops:
- Conducted workshops involving cross-disciplinary teams to establish a clear vision and direction for product development, fostering collaboration and alignment across departments.

Led UX for document center software:
- Took charge of UX design for the development and launch of a document center software, focusing on empowering lawyers to efficiently manage client documents while providing clients with user-friendly document management capabilities.

I was promoted to a senior role and continued to drive user-centric design excellence and strategic direction within the organization, now in a senior capacity.

Key Responsibilities:

Facilitating Seamless Functionality:
- Effectively communicated intricate complexities and interactions for new components on salesforce.com, ensuring designs were not only visually appealing but also functioned seamlessly.

Comprehensive Documentation for UI Interactions:
- Meticulously documented each interaction for the UI, prioritizing accessibility and functional requirements to provide the development team with clear user experience guidelines.

Strategic Leadership in User-Focused Direction:
- Guided teams and projects towards a user-focused direction driven by thorough research, ensuring strategic alignment with organizational goals.

Clear Communication and Vision Sharing:
- Distilled complex concepts and ideas for diverse audiences, employing storytelling techniques to effectively share vision and ensure goal attainment.

Innovative Tool Utilization:
- Explored and implemented innovative tools such as Framer, Figma, CSS/HTML to demonstrate complex interactions and animations, moving beyond static wireframes and designs.

Lead UX Strategy for Forms Redesign:
- Led the UX strategy for the redesign of forms on Salesforce.com, leveraging expertise to enhance user interaction and experience.

Leveraged strategic, data-driven, and user-focused methodologies to enhance the overall user experience of Salesforce’s digital properties.

Key Achievements:

Led UX Strategy for MarketingCloud.com Migration:
- Spearheaded the UX strategy for the creation and migration of marketingcloud.com during Salesforce’s acquisition of ExactTarget.
- Crafted a cohesive narrative to effectively communicate the Salesforce story to prospects and customers.

Increased Engagement and Leads:
- Successfully migrated marketingcloud.com content to salesforce.com, resulting in a 9% increase in user engagement and a 4.5% uplift in marketing leads within the first month post-launch.

Redesigned Salesforce Marketing Forms:
- Led the redesign of all marketing forms on Salesforce.com, aligning the user interface (UI) more closely with the product UI.
- Improved user interaction with Salesforce content, enhancing the overall user experience.

Joseph Bisesto🇩🇪

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