Singapore

UX Design

UI/ Visual Design

Branding and Identity Design

Product Design

Content Creation

Bachelor of Industrial Design (Honours)

Diploma in Industrial Design (Merit)

Joseph Louis Tan

Head of Product

Product strategy

Communication

Collaboration

Problem-solving

Critical-thinking

Presentation skills

Stakeholder management

Leadership

Design systems

Figma

Adobe Creative Suite

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ContactOut is a $10M ARR B2B data intelligence platform for 4M recruitment and sales professionals. Built, nurtured, and grew a talented remote 9-person product, design & content team across 6 countries.

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Achieved a 1.8x increase in user acquisition (900k to 1.6M) and doubled ARR to $10M by leading a comprehensive 3-months rebrand, and a redesign of 4 core SaaS products, resulting in a 2.8x increase in weekly active users (17k to 48k), and a 2x increase in daily active users (8k to 16k).

Boosted a 9.9x increase in user activation (8.4% to 82.8%), and a 13-fold increase in conversion rates from organic traffic (0.5% to 6.5%), by streamlining the sign-up and onboarding process, and revamping the homepage, 10 key marketing pages, and 5M SEO directory pages.

Scored a NPS of 88 and employee satisfaction scores of 95%, by leading company-wide team rituals like weekly all-hands, deep dives, team retrospectives, sprint planning, hackathons, and team offsite, and also implemented performance reviews, weekly 1:1s of mentoring and coaching for both product managers and designers, including developing the performance review documents, career levels, competency toolkits, 360 feedback, and individual development plans.

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Part-time Lecturer for DR5003 - Introduction to Design at School of Art, Design and Media.

This 13-week introductory course introduces students to the overall concept of design and its role in creating communications, objects, interactions, services and environments.

Achieved Mean Teaching Score of 4.96 / 5.0 (5% above average) & Mean Teaching Index of 99.1 / 100 (8% above Mean Teaching Index for School).

What students have to say:

"Like how he does activities to engage the students in class and the class was generally interesting to learn from."

"Approachable and passionate about the course makes us feel excited about the course too."

"He is very friendly and understanding with regard to trying to understand how our ideas came about and he builds upon these ideas very well. It allows us to be more confident in ourselves as he does not judge any idea for being too simple."

"He used his knowledge from the industry and applied it to the course content which helps to make us relate better."

"I really appreciate it when he showcased to us his portfolios for the logo design and UI/UX proposals. It's nice to see how what we learn relates to real life."

"Very approachable and I felt like I could actually learn from him during consultations. Lectures are very easy to listen to and adapt to the various tools in our assignments and in real life. He was also passionate in his sharing which makes things easier to listen to."

"Very approachable! Prof has many real-world experiences and is open to sharing his journey, an inspiration for aspiring students interested in the UI/UX industry as well. He is also very encouraging as seen from his positive choice of words."

"The ways to foster engagement and collaborative learning made three hours of learning fun and interesting to actively apply what we learnt even in the classroom. I particularly enjoyed the variety of videos, and pictures to understand concepts."

Mentored and coached 20+ students from CuriousCore's User Experience (UX) Career Accelerator programme on strategies and tactics to improve their resumes and portfolios, plan their next career move, and impress hiring managers in interviews to land their dream jobs.

Achieved average student rating score of 9.29 / 10.0.

What students have to say:

"Thankful to him for his sincerity in sharing with me his advice and personal career experiences, and his genuine generosity in sharing his thoughts on my portfolio, CV, and career strategy."

"Joseph was really patient and understanding. He also gave great insights into the hiring process and how I could improve my resume and portfolio."

"Appreciate him for understanding what I was lacking and bolstering it in a very nurturing manner. He gave me the space and prompts to come to my own conclusions as to what I had to get done which really helped drive certain points og my development home. I found the time spent with him well-utilised and structured. Speaking to him was a breeze and very insightful."

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Lectured over 50 students on "What UX Hiring Managers look out for?" so that they can stand out from the crowd in their job applications, get shortlisted for job interviews and get hired.

Achieved an average student rating score of 9.13 / 10.0. 

What students have to say:

"Excellent sharing of his journey and the use of personal style in portfolios really stuck with me."

"Joseph gives very practical advice on what changes we can make to our portfolio."

"Gave great insights on what hiring managers look out for."

"I love that Joseph was very engaging throughout his presentation and gave many useful tips of how we should be crafting our portfolio. I updated my portfolio using his tips and got a good immediate response during my mock interview."

"Joseph is very patient in getting his message across in a clear, engaging and understandable way."

Trained & facilitated over 200 participants virtually as part of the 500 Startups Mentor team for the Youth Action Challenge Season 2 organised by National Youth Council Singapore. Tackled on issues ranging from mental well-being, support for vulnerable groups, jobs and the future of work, as well as environment & sustainability with the design thinking framework and remote design sprints.

Mentored 16 teams of 65 participants remotely as part of Youth Action Challenge Season 2 organised by National Youth Council Singapore on their startup business proposals focused on environment & sustainability to assess & give feedback on its problem validation, desirability, feasibility and viability of their solutions, and its financial, environmental and social impact.

Income Insurance is Singapore's leading composite insurers in Singapore, offering life, health and general insurance. Part of the Income’s Digital Transformation Office and Corporate Venture Program.

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Increased overall app conversion by 71% (improved download to sign-up by 4X, and sign-up to purchase by 12.5X), and achieved 2X increase in total targetable customer base and daily revenue by strategizing and delivering an improved sign-up and buy flow for SNACK 2.0 app with bite-sized value-added segments to encourage momentum and reduce decision fatigue along user journey.

Led & designed the end-to-end user experience for a centralised business intelligence platform to decentralise & democratise data analytics for customer insights to the whole organisation, raise awareness of data literacy to drive more data-driven decisions, as well as increase employee productivity & reduce operating cost by streaming work processes from 1-2 weeks to minutes.

Designed a 2-hours remote design thinking workshop & trained over 300 participants as part of FutureX by Income 2-days Virtual Business Case Competition 2020, using the 3-Steps Accelerated Design Thinking Framework to rapidly identify a market gap & customers' needs, ideate, prioritise, prototype & test solutions. Achieved CSAT: 84%, CES: 86% & NPS: 42 based on 147 responses.

DBS Bank is a leading global financial services group across 19 markets with 33k employees (2020). Part of the DBS Transformation Group under the Future of Work department in an agile team of 5.

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Contributed an estimated bank-wide annual savings of 545K employee hours (~$27M) through a 10-15% improvement of meeting behaviours around punctuality, decision-making & psychological safety, by developing & implementing Meeting MOJO, a bank-wide movement (endorsed by CEO) to run effective meetings. Managed the change of managers & employees’ mindsets & behaviours through leveraging on new vocabulary & rituals, behavioural enablers, artefacts & nudges, digital feedback channel, data-driven storytelling reports & guerrilla O2O marketing campaigns. Received press mentions from Harvard Business Review, MIT Sloan & Global Finance Magazine.

Managed an 6-person team of UI/UX designers & developers to develop a meeting productivity mobile app. Achieved over 2.4K app downloads in 1st month of bank-wide launch. Gained >90% positive feedback ratings from >500 employees on mobile app’s usefulness & ease of use.

Partnered in ‘Deliberately Developmental Organisation’ north-star project to strategise & establish the foundation & pillars of a high-trust feedback culture. Pitched proposal to C-Suites.

Ngee Ann Polytechnic is an institution of higher learning with a full-time student population of 13,000. Faculty under the School of Design & Environment. Founded etc.lab, a social design & research centre.

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Participated in an 8-person multi-agency team on a 6-month Sectoral Inter-agency Project. Researched & proposed 2 national policies to support seniors & caregivers in Singapore. Received unanimous endorsement from Social Sectoral Leadership Committee of Permanent Secretaries & follow-up with relevant ministries. Mentioned by Prime Minister in 2018 National Day Message.

Co-founded & co-led etc.lab, an interdisciplinary centre for social impact. Led a team of 10 design practitioners, architectural & product designers across various portfolios of market research & design consultancy projects, incubation of final year projects & design thinking workshops. 

Led & designed the design thinking curriculum for over 130 Foundation & Year 2 students with a team of 3 lecturers. Coordinated industry research collaboration with MSO, NEA, AVA & SportSG,. Mentored & consulted over 120 Year 3 students for their Final Year Capstone & Design Studio 3 projects, which received A' Design Award 2015 & International Design Awards 2014. 

Received the School Teaching Award for excellent efforts to design & facilitate effective & engaging learning experiences for students, as nominated by students & senior management.

Designed brand-sensitive engaging retail experiences for Fortune 500 companies such as Unilever, Kimberly Clark, Mondelez International, FrieslandCampina, British American Tobacco, GlaxoSmithKline, Colgate Palmolive, Nestlé & Barilla. Responsible for overall product design process of concept ideation, 2D & 3D CAD modelling & renderings, & prototype validation.

Managed a team of 6 senior & mid-level product designers internationally from Singapore & London on revitalising GlaxoSmithKline's Scotts Emulsion 100+ years old brand. Led creative direction of Scotts Emulsion's 3D Retail Equity Style-guide with 7 key point-of-sales displays & activation concepts as an inspiration for future retail global & local executions.

Recognized with the Barrows Asia Pacific Award in 2013 for outstanding achievement & commitment. Invited to work in the Barrows Global Centre of Excellence office in Durban, South Africa for 1 month. Designed retail displays for Distell’s Amarula, Klipdrift and J.C. Le Roux.

Managed & facilitated a 8-week Pen Design Competition for Schwan-Stabilo involving 45 industrial design students & 3 lecturers, starting from market & user research to concept development & presentation. Further developed selected winning student design for mass production - currently a core product offering for gel pens called Stabilo Palette released in 2016.

Other projects include exhibition display, sales presentation kit, educational toy design & brand collaterals for clients like BreadTalk, Inter-lab Products, KYDZ International and ZONE Telcom.

Inspired and informed more than 100 prospective students to enrol in the Bachelor of Industrial Design at the University of New South Wales, through career fairs and informational events. 

Featured in the Faculty’s program guidebook, websites and promotional banners.

Designed a packaging bottle for an Australian performance nutrients company that is brand-sensitive to the company and its customers. Worked closely with Cormack’s new product development and marketing departments. Tasks included consumer research, concept generation and development, and presentation to the brand, marketing and sales managers.

Developed and prototyped my winning packaging design from the Cormack Innovation Awards 2010 with the new product development team of engineers. Pitched my refined winning design to Cormack’s branding, marketing, sales, product managers and engineers.

Designed the Association’s new corporate identity that included logo design, membership cards, apparels and event posters, which were visible and distributed to over 500 of the Association’s members via various social media platforms, website and newsletters. 

Direct report to the President.

Managed and developed multi-disciplinary consultancy projects that included product design, interior & space design, and visual communication. Clients included Nanyang Polytechnic, Land Transport Authority, and Singapore Sports School.

Trained and mentored over 50 industrial design students as an Assistant Lecturer in courses like  2D sketching & rendering, 3D CAD modelling with Rhinoceros 4, & design studio projects.

Mentored over 20 final year product design students on their final year projects that consist of product design, lighting design, furniture design, eyewear design and space design.

Designed and conducted a market trend analysis lecture to over 20 students that researched new sub-culture niche markets and its applications onto product design.

Designed a trade show exhibition stand for a Chinese software company that was exhibited at Sitex 2006 Singapore, visible to over 632,000 visitors.

Designed the studio’s corporate gift for the year 2007 that was distributed to the studio’s valued clients. 

Designed projects that include industrial design, lifestyle product design, graphic design and packaging design for clients such as ST Electronics, ASIS Technologies and RISING.

Direct report to the Managing Director.

Joseph Louis Tan🇸🇬

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