

Content Design (Conversation Design) at BCG Group
Content Design (Conversation Design) at BCG Group
Hey! I'm Joseph, a Copywriter and Content Designer (UX writer) team lead with over 10 years of experience.
I have navigated the complexities of agencies and in-house roles, for both creative copywriting and UX writing.
In my career, I've also written for some of the world's most prestigious brands, including HSBC, Cathay Pacific, Bloomberg, Uber, Samsung and many more.
I can: help you with a portfolio or CV review conduct copy reviews and identify room for improvement share more about my experiences in working at different companies
If you're based in HK, let's grab a coffee!
āJoseph is absolutely a seasoned mentor who provided valuable suggestions and guidance on the project Iām preparing to present in my interview. He took every question I asked seriously and introduced me to useful tools and methodologies for UX writing. It was a super informative and insightful session, and I would highly recommend Joseph to anyone looking for thoughtful and practical guidance!ā
āI had a genuinely valuable conversation with Joseph about breaking into content design/UX writing and how the field is evolving. He was candid, grounded and very generous in sharing his perspective throughout.ā
āI went into the meeting feeling curious but confused about the role of content designer, and Joseph gave me a great overview of the more concrete job duties and skills required to do a great job at it! Joseph is really friendly and patient with my questions about the industry, and also shared about his experience in different kinds of writing roles (e.g. in-house, agency).ā