United States

UX Design

XR Design

Design Operations

Customer Experience (CX)

Interaction Design

Business Transformation

Joshua Williams

Creative Director

Collaboration

Leadership

Webflow

Figma

Adobe Creative Suite

Supporting teams on creative projects and product launches.

Leading creative teams at the intersection of design and technology. Bringing experience transformation to our clients across industries.

• Expanded reach of American Express’ global talent acquisition efforts, building a
centralized platform developed in six languages.
• Managed the MetLife global design account, creating a new thought-leadership
plan and defining brand standards to create a unified online presence.
• Drove customer engagement on MetLife’s pet insurance line, building a personalized
pet health tracking application.

• Partnered with creative team and C-level client executives to manage experience design projects for $3M of annual business across multiple workstreams.
• Generated 1.8K% buy-stage ROI on media, 191% above target for CTR, and +42% order value for Samsung home appliances by using segmentation to develop personalized customer journeys across email, social, and display assets.
• Won Cannes Bronze Lion Award for the Samsung-Star Wars partnership that offered an exclusive augmented reality experience on the Samsung Members App, delivering +74% in Google Play visits, +31% in active users, and 10K in UGC.
• Increased Equinox active users by leading concept, design, development, and launch of an interactive fitness community.

• Delivered millions in estimated savings for Verizon, with increased upgrades and new clients by bringing together marketing, operations, and technology to transform the Verizon Wireless online experience.
• Managing concept, design, testing, and development of new features across six different sprint teams.
• Strengthened UX team, hiring, managing, and mentoring five direct and two indirect reports.

Joshua Williams🇺🇸