Canada

Generalist Product Management

UX Design

UX Testing

UX Research

JT Benjaminsen

Senior Product Manager

Product analytics

Product strategy

Communication

Critical-thinking

Team player

Presentation skills

Stakeholder management

Campaign execution & analysis

Video editing

Product roadmap

Jira

Miro

Google Analytics

Workday

Reporting to the VP, Digital Banking, led the Acquisition & Engagement portfolio of digital products, including new member acquisition, product acquisition, lead generation forms, and personal financial management tools.

Responsible for product strategy & roadmap, product success, vendor management, product development, business cases and annual operating budget planning for all products within my team’s portfolio.
•	Led the launch of Coast Capital’s commercial online membership acquisition platform that was the first of its kind in Canada and was driving ~50% of new commercial membership growth and was extended to in-branch which has reduced membership opening times in-person by ~75% and led to greater sales effectiveness.
•	Led the re-launch of Coast Capital’s personal financial management tool, Money Manager, which led to significant cost savings, establishment of a core user group, and a new source for marketing and product to utilize for intelligent product recommendations. 
•	Collaborated on the requirements and design of Coast Capital’s recently launched proprietary self-serve digital tool, Money Chat, which provides a financial health assessment and financial advice with deep integrations to Money Manager.

Responsible for leading/coaching a team of product managers and the continued improvement of our product management practices.
•	Co-led the departmental transformation to agile with scrum with the professional guidance of Agile42.

Responsible for product strategy & roadmap, product design, product success, vendor management, product development, business cases and budgetary planning for Coast Capital’s member acquisition product.
•	Led the award winning iterative development of Coast Capital’s retail online membership acquisition platform to a manyfold increase in conversion over its predecessor becoming an industry leading online application in functionality with complete end-to-end automation.
•	Extended the retail online membership acquisition functionality to an in-branch version which reduced membership opening times in-person by ~75% and led to greater sales effectiveness.

Closely collaborated with a cross-functional team of UI/UX designers, architects, engineers, data scientists and marketers across multiple time zones on all aspects of product management and development.

Gained extensive experience in a highly regulated industry with regular engagements with stakeholders from legal, compliance, risk and audit.

Provided regular consultative support to peer product managers on a wide range of products, including identity management, transactional banking, business banking, web applications, and more.

Owned the digital work stream at a working level, including user research, design, requirements, testing and go-live planning, in the delivery of large scale enterprise projects. 
•	Led the digital implementation of eStatements, which launched in 2017 and is still in use today, with most users currently opted-in and a significant lifetime cost savings achieved.
•	Led the implementation of mobile app cheque deposit, launched in 2016 and is still in use today, a key channel in cheques deposits today and significant lifetime cost savings achieved.
•	Other notable implementations I’ve led include Apple Pay, small business online banking, banking alerts and various e-Transfer enhancements.

Collaborated with Marketing on creating and starring in a promotional video showcasing many of the digital technology advancements I had contributed to in recent years.

Led QA strategy and execution for enterprise projects including test case execution, defect resolution and change management.

Seconded for a multi-year banking system conversion project that provided the opportunity to rotate between various roles, most notably project management, business analysis and quality assurance.

Worked at White Rock branch taking on the role of head teller and eventually becoming a member advisor prior to being seconded to a banking system conversion project.

JT Benjaminsen🇨🇦

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