Germany

Branding

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Product Design

Interaction Design

UX Testing

UX Research

Postgraduate in Teaching Specialization

Juan María Sánchez Cruces

Senior Product Designer (UX, UI). Product and Brand Strategist. Design teacher.

Usability Testing

Typography

Public Speaking

Product strategy

Prototyping

Communication

Problem-solving

Critical-thinking

Conflict resolution

Leadership

Accessibility

Brand strategy

Design systems

Information architecture

User research

Product roadmap

Optimal Workshop

Trello

Typeform

Zeplin

Adobe Illustrator

Adobe Photoshop

Adobe XD

Affinity

Asana

Canva

Figma

Hotjar

Mailchimp

Maze

Miro

Notion

Adobe Creative Suite

Mural

• Led brand and product strategy, product design (UX, UI, and research), and art direction.
• Effectively managed third-party collaborators and agencies.
• Played a pivotal role in designing the feature roadmap, contributing to the successful sale of over $1 million in NFTs across just two drops.

• Oversaw UX, UI, research, branding, and art direction.
• Managed third-party designers, motion graphic artists, and illustrators.
• Facilitated brand and design sprints to streamline the feature set and value proposition.
• Established standards for measuring design success and defining design OKRs.
• Wagr was acquired by Yahoo Sports in 2023.

Graphic Design III, Professor in charge: Architect Roxana Meygide.

• Defined the design roadmap and overall strategy for the product relaunch.
• Developed user flows, the product site map, the design system, and features for the tool.
• Provided art direction, created illustrations, and improved the overall user experience and interface.

In charge of the Brand Design and Corporate Identity Course.

• Crafted the overall design strategy for all digital products within the company, setting goals, defining OKRs and KPIs, and outlining comprehensive roadmaps for each product in collaboration with the leadership team.
• Managed the design team, offering support through workshops and regular feedback.
• Contributed hands-on to the TN Todo Noticias platform, which was recognized as the World's Best News App by the World Association of Newspapers (WAN-IFRA) and Best Mobile App by the EPPY Awards.

I have conducted workshops for over 20 companies and startups, and introduced these methodologies in colleges, where I have managed sprints involving more than 1,000 students and teachers.

Graphic Design II, Professor in charge: Architect Daniel Wolkowicz.

I worked on editorial design, web design, UI and UX design in different projects.

Helping companies such as Heineken, Bayer, Renault Trucks, UPS, British American Tobacco (BAT), Nestle Purina, Banco Galicia, Club Atlético Boca Juniors, and Club Atlético River Plate, among others in their design needs playing a key role in various successful campaigns and projects.

• Specialized in brand identity, digital products, and web design.
• Assisted startups, agencies, and established companies of all sizes worldwide in successfully launching products.
• Experienced in design, branding, product strategy, business strategy, and design operations, among other areas.

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Juan María Sánchez Cruces🇩🇪

About Juan María Sánchez Cruces

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