

Founder & CEO at Samsung, Publicis, AirAsia, Heineken, LEGO
Founder & CEO at Samsung, Publicis, AirAsia, Heineken, LEGO
I’ve spent 20+ years building brands, businesses and teams across agency, in-house and leadership roles, with experience spanning Samsung, LEGO, Heineken, AirAsia and other global and regional brands.
But the part of my career I value most isn’t the logos. It’s learning how to see beyond the brief.
I started in communications, expanded into integrated marketing and brand strategy, and eventually found myself in boardroom conversations where the questions became much bigger: What problem are we really solving? What is getting in the way of growth? What trade-offs matter? And are we even asking the right question?
Today, I bring that perspective to my work as a strategist, adviser, speaker and founder of MOMENTRA Collective.
As a mentor, I’m particularly keen to support marketers, strategists, emerging leaders and professionals navigating career transitions or stepping into bigger roles.
We can talk about:
• Moving from execution to strategic thinking • Brand, positioning and go-to-market strategy • Developing a stronger business and leadership lens • Communicating ideas and influencing stakeholders • Navigating the transition from specialist to leader • Building confidence and presence in senior conversations • Career pivots, reinvention and life after corporate • Challenging a brief and asking better questions
I won’t pretend to have all the answers, and I’m not here to give you a textbook playbook.
What I can offer is 20+ years of pattern recognition, plenty of lessons from things that worked (and things that didn’t), and an independent perspective to help you see your challenge differently.
Sometimes, the most useful mentoring conversation isn’t the one that gives you an answer.
It’s the one that helps you ask a better question.