United States

Graphic Design

Branding and Identity Design

Branding

Kai Pham

Chief Creative Officer

Typography

Problem-solving

Critical-thinking

Organisation skills

Leadership

Brand positioning

Brand strategy

Content creation

Adobe Creative Suite

Adobe Illustrator

Adobe Photoshop

ChatGPT

WordPress

• Motivated, inspired and managed the global design department, consisting of 50 staff across multiple
offices—covering web, digital, photo, video, print, packaging, retail, event and copywriting.

• Spearheaded the corporate re-branding effort, creating the new logo, brand style guide and positioning—
and was brand steward, ensuring all work was on brand.

• Developed internal design processes and tools to increase collaboration, institute culture of design
excellence, and ensure projects were on time and within budget—contributing to consistent company
growth every year.

• Oversaw and directed campaigns for 100+ product launches—including webpage, photos, 3D, video,
social posts in-store retail displays, packaging, and more.

• Successfully oversaw all creative and was brand steward for massive DuPont.com business, consisting of 13 business units, keeping all site changes and updates on brand and on time.

• Spearheaded the widely acclaimed TetraPak animated HTML5 site and digital campaign.

• Supervised and provided direction to art directors, designers, copywriters and UX designers as part of
a digital-focused creative group. Clients include DuPont, BabyNes, TetraPak, UPS, Castrol, Time Warner
Cable, Avon, TD Ameritrade.

• Developed marketing, branding and campaigns for nonprofits on a shoestring budget, for pro bono. Clients
include the Somaly Mam Foundation, Daughters Rising, and One Hundred Pounds of Hope.

• Created social campaign for Daughters Rising to increase online engagement by over 200%.

• Freelanced onsite and offsite with ad agencies such as JWT, Razorfish, Ogilvy, FCB, TBWA\Chiat\Day,
Deutsch, McCann, working on projects for leading global brands such as Ford, Six Flags, Dove, Capital
One, Sheraton, Sunsilk.

• Contributed to Razorfish winning the Mercedes North America pitch

Kai Pham🇺🇸