Brazil

Generalist Product Management

Technical Product Management

Business Development

Product Marketing

UX Research

Business Transformation

YLAI Alumni

Bachelor's Degree

Kaio Freitas

Design Strategist & Social Innovator

Public Speaking

Partnership

Product strategy

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Empathy

Presentation skills

Conflict resolution

Stakeholder management

Leadership

Project management

Brand positioning

Brand strategy

Community management

Event organisation

Market research

Marketing strategy

Video editing

User research

Product roadmap

Python

Trello

WordPress

Zapier

Asana

Canva

ChatGPT

Figma

GitHub

HTML

Mailchimp

Miro

Mixpanel

Notion

Adobe Creative Suite

Google Analytics

REST API

PostgreSQL

Time management

Organisation skills

Critical-thinking

Branding

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Tips for transitioning into a new role or company.

Changing roles

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

FrannyCares uses matching technology to help caregivers to find the right jobs. 

• Managed end-to-end development and launch of FrannyCares, a matching technology platform for caregivers.

• Led cross-functional teams in product discovery, execution, and analysis, resulting in a successful go-to-market strategy and increased user adoption.

• Provided recommendations to leadership to improve product development and go-to-market activities. 

• Translated complex requirements into clear product specifications, driving successful development and deployment.
            

    
    

    
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• Developed and executed a comprehensive solution vision, roadmap, and backlog, resulting in 300% product revenue growth within three months through redesigning and launching a new website.

• Demonstrated expertise in analyzing product metrics and trends to identify opportunities for improvement, leading to enhanced user experience and increased growth.

• Leveraged a deep understanding of user and customer needs to identify and fill product gaps, generating innovative ideas that drive success.
            

    
    

    
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The IFAB community includes local and international professionals helping businesses keep up with the digital change to avoid getting left behind.

The collective works with businesses to minimize those risks and reshape a company's direction alongside an executive leadership team, retail startup, or designers launching in the market.

My main goal is to facilitate new connections through the fashion tech ecosystem in South America and Brazil.

The Startup Rio Program is a public-private initiative of the State of Rio de Janeiro to foster the culture of entrepreneurship, transforming the state into an international reference point in digital technology.

Forty-five startups were selected to receive mentoring and training and R$96.000 (USD$25,000) seed funding.

Learning Lions is a non-profit organization that enables young adults in impoverished rural areas of Eastern Africa to work and live a life full of opportunity while remaining in their home area.

• Successfully developed and implemented new training modules on Web Development for young students in impoverished areas of Eastern Africa

• Created and executed a comprehensive marketing campaign, including a landing page, photography, and social media materials

• Introduced agile methodologies through the implementation of daily "Flash Meetings."

• Developed a Slack clone to allow students to communicate without internet access, saving on expenses

• Coordinated and facilitated design sprint sessions with volunteers to support the organization's goals
            

    
    

    
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I was selected as a Professional Fellow of the 2018 Young Leaders of the Americas Initiative (YLAI), a prestigious program fully funded by the U.S. Department of State. Out of over 4000 applicants from 36 countries, I was chosen to participate in this 5-week program that empowers young leaders to positively impact their communities.

Modaly is an online platform that helps fashion brands be more sustainable by finding, analyzing, and managing their production with sustainable and ethical suppliers.

• Launched Modaly's platform, helping over 200 fashion brands find sustainable and ethical suppliers.

• Expanded Modaly's supplier network to 600+ ethical and sustainable suppliers.

• Improved user experience through research and feedback, resulting in a 25% increase in user satisfaction and engagement.

• Prioritized features and improvements for a user-friendly and intuitive platform for fashion brands seeking sustainable production options.
            

    
    

    
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Rio Sul Valley is the innovation ecosystem of Southern Rio de Janeiro. We're a group of startups, incubators, universities, consultancies, creative agencies, and NGOs that work together to make Southern Rio a hub of technology, innovation, creativity, and entrepreneurship.

• Successfully grew the Rio Sul Valley community from a small Facebook group to a thriving ecosystem with hundreds of members

• Created a comprehensive branding and communication strategy for the community

• Developed a user-friendly website to showcase the community's members and key events

• Organized and facilitated 20+ events focused on startups and innovation, providing valuable opportunities for networking and collaboration

• Mentored 150+ young entrepreneurs over two years, supporting their growth and success in the community.
            

    
    

    
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Slingshot (Estilingue) is a collective of creatives, activists, and non-conformists.

We carry out creative projects that promote social change and provoke paradigm shifts in how people perceive themselves and the world around them.

• Successfully established and launched Slingshot (Estilingue), a collective of creatives, activists, and non-conformists.

• Implemented a successful weekly meeting schedule to engage with creative, artist, and activist members and facilitate collaboration and idea generation.

• Developed and implemented a mentoring program to support and guide members, resulting in increased participation and engagement within the collective.
            

    
    

    
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Solidum, The Cause Collective is a creative collective to help nonprofits, social enterprises, and businesses tell their stories, connect people and do more good.

• Successfully managed multiple projects for clients in Brazil, Mexico, and the US, including strategy and delivery

• Spearheaded the development and design of a global platform for a US-based NGO to combat human trafficking

• Successfully led the end-to-end development of a platform for students to apply for internships, resulting in +1000 applications and a 48% success rate

• Facilitated engaging workshop sessions, such as design sprints, with clients and users to enhance product development and user experience
            

    
    

    
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• Successfully maintained the integrity of multiple projects for PepsiCo Brazil, including direct client communication, strategy development, and final delivery

• Led a team of designers and developers to deliver effective solutions for clients

• Successfully onboarded new clients and identified growth opportunities for the company

• Successfully managed and delivered high-quality digital products for multiple local and international clients, including Veuve Clicquot, Moet & Chandon, The Carlyle Group, Renault, and Nespresso.

• Developed and implemented effective project management strategies to successfully complete projects on time and within budget.

• Collaborated closely with a small team of designers and developers to provide clients with comprehensive solutions that met their needs and exceeded their expectations.

• Demonstrated strong leadership skills in guiding the team through complex projects, fostering collaboration and teamwork, and driving results.
            

    
    

    
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Kaio Freitas🇧🇷

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