United States

UX Design

Design Operations

Service Design

Content Design

Customer Experience (CX)

UX writing

Interaction Design

UX Testing

UX Research

Content Strategy

Kaleigh Simmons

Designer and Researcher

Usability Testing

Product strategy

Prototyping

Communication

Collaboration

Problem-solving

Empathy

Organisation skills

Conflict resolution

Stakeholder management

Accessibility

Content editing

Information architecture

User research

Optimal Workshop

Airtable

Figma

GitHub

Miro

In addition to holding a senior IC role on projects, I supported one design manager, and three designers in their career growth and development, including bi-weekly 1:1s, regular feedback and coaching, sponsorship at the leadership level, and twice annual professional development conversations. Among this group, I supported a mid-level designer’s promotion to a senior role, a senior designer’s move into management, and another senior designer’s desire to expand their skill set into product management.

Led content, research, and design on a project to provide a workflow tool to facilitate the Medicaid managed care contract and rate review process, resulting in a 50% reduction in administrative time spent by both states and CMS.

Led content strategy on a design team of four on a project to redesign the back-office processing of federal background investigations. Our work resulted in a prototype that ran automated data checks alongside the applicant’s SF86 information, reducing manual transfer of data between systems and reducing administrative toil for investigators and adjudicators.

• Worked on a small team to pitch a new user experience for one of Aon’s consumer-facing insurance properties by re-designing the application flow and simplifying the language.
• Worked with the entire UX team to re-design aon.com’s 25,000 page global website by performing a full content audit, competitive analysis, reorganization of products, services and associated content as well as a plan to position the company and its expertise in a more prominent way.

Provided marketing, content and communications services to startups, agencies and established technology firms.

Projects:
• Developed fresh messaging and positioning to help Blueleaf, a successful financial services provider transition into a product-led growth method of selling. This work included message and offer testing, trade show launch preparations, a user activation email program and the groundwork for a new website.
• Created an engagement plan for Public Good, a benefit corporation that wants to build brand equity and trust with its users. This work included a built from scratch behavioral-triggered email program and interest-based social media groups.
• Assisted mRelief, a civic-based non-profit with the onboarding of their first marketing employee. With this engagement, I acted as a consultative advisor, walking the new team member through the development of her first search engine marketing campaigns.

• As the first marketer on the team, refined Catalytic’s message and developed marketing strategy to prepare the company for an eventual public launch.
• Worked with external agency to develop a brand new website aligned with product-led growth methodology. This included extensive customer guides, template ideas and a robust help area.
• Worked directly with product, design and customer success teams to simplify and unify language and brand voice across the product and external-facing assets.

• Developed Rippleshot brand and market presence from scratch, built on a foundation of well-written and helpful content that positioned the company as a premier thought-leader in the fraud detection space.
• Created a trusted blog that was consistently read and cited by payments leaders all over the world - from global card brands to the smallest credit unions, federal agencies to regional merchants.
• Created integrated marketing campaigns that included: a library of marketing and sales resources, dozens of automated workflows, webinars, email newsletters, targeted display and social advertisements, speaking engagements, trade shows and strategic PR placements.
• On a small budget, built a lead generation program that brought in hundreds of leads, which directly fed into reseller partnership interest from three global payments leaders.
• Led external PR team in bringing signature product to market, garnering coverage in the WSJ, as well as dozens of industry trade publications.
• My team’s direct efforts led to the product earning a widely coveted endorsement from the American Bankers Association.

• Returned to Startup Institute as an adjunct instructor for their full-time program.
• Worked with staff to create introductory lesson on strategizing and executing marketing plans.
• Was awarded student choice instructor winner in December 2015.
• Was also a teaching mentor for their part-time intro to technical marketing program, RampUp.

• Using a combination of paid search, paid social, SEO, email and content marketing, increased total leads 2400% over eight months.
• Increased web traffic by over 100%, and took sparkreel.com from ranking for 1 keyword to ranking for over 75, increasing organic traffic specifically by nearly 200%.
• Led in-house website re-design, including three new explainer videos and a revamp of our live interactive demo.

Freelance news writing, copywriting, email marketing, paid search, branding and digital media.

• Clarified the scope and reach of the website
• Worked to increase student membership through social networks
• Reached out to young people in the manufacturing industry that high school children can relate to, and featured them in our outreach efforts
• Overhauled the quarterly newsletter with a more focused target audience and overall message
• Created a more dynamic news flow by posting relevant stories on social networks, rather than waiting for newsletters to release information
• Brought a more youthful look and feel to the manufacturing industry by featuring young people in successful career paths such as engineering, software development, business management, etc.

• Participated in editorial meetings and pitched story ideas 
• Shadowed lead reporters and videographers on their daily stories 
• Assisted in writing scripts and preparing rundowns for newscasts

• Briefed and researched story elements including press releases, police and court documents, and lawsuits 
• Took part in interviewing persons involved 
• Shadowed lead investigative reporter and videographer through all stages of investigations 
• Assisted in writing story scripts and editing final packages

• Wrote several articles for the bi-weekly published magazine

• Pitched story ideas 
• Researched campus events, as well as those taking place in the city of Buffalo and submitted them for inclusion in the show 
• Wrote reader copy for anchors to deliver

Kaleigh Simmons🇺🇸

About Kaleigh Simmons

Expertise

What mentees say