Brazil

Data Product Management

Data engineering

Data Analysis

Master of Business Administration - MBA

Administradora

Karen Barros

Business Analyst

TheBILab

Instagram

Public Speaking

Product analytics

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Customer service

Conflict resolution

Stakeholder management

Leadership

Project management

Negotiation

Analytical skills

Advanced data analytics

Business intelligence

Data mining

Data visualisation

Database management

LinkedIn writing

Python

Tableau

Databricks

Google Data Studio

PowerBI

- Management of data product development aligned with strategic business goals, with strong collaboration between engineering, product, and stakeholder teams.
- Creation of automated dashboards that provided real-time insights, contributing to quick and impactful decisions.
- Definition of corporate KPIs, implementation of data-driven strategies, and strategic planning.

- Development of data pipelines using PySpark, SQL, and ETL in Airflow, optimizing operational efficiency and reducing costs.
- Implementation of automated solutions that increased commercial productivity by 200%.
- High-impact executive presentations, translating complex data into strategic insights for executive leaders.

- Development of Power BI dashboards for monitoring logistics operations, contributing to cost reduction and increased efficiency.
- Implementation of scalable data visualization solutions in collaboration with data engineering.
- Preparation for events such as Black Friday, ensuring optimization of data flows and operational KPIs.

- Creation of automated BI panels in Power BI for real-time analysis, directly impacting business decisions.
- Implementation of API integrations for dynamic visualizations and operational agility.
- Analysis of customer and product lifecycles, generating valuable insights to improve customer experience.

- Automation of Operational Productivity KPI Monitoring: Designed and implemented an automated monitoring system for key performance indicators (KPIs), including AHT, ASA, Abandonment Rate, Service Level, FCR, NPS, and Turnover. This provided a real-time view of operational performance, allowing for immediate optimization actions.
- Strategic Analysis for External Clients and Marketing Area: Conducted advanced analyses focused on external clients, offering valuable insights to the Marketing team and assisting them in making more informed decisions. These targeted analyses contributed to more effective strategies and a better understanding of customer needs.
- Problem Solving with Predictive Analysis in the Pharmaceutical Sector: Used predictive analysis techniques to identify patterns and trends in medication use and outcomes. This enabled early identification of potential problems and preventive actions, positively impacting patient health.
- Regulatory Reports for ANVISA: Developed and delivered detailed reports to the National Health Surveillance Agency (ANVISA), reporting adverse effects of medications. This essential contribution helped maintain the highest safety standards in the pharmaceutical sector.

- Automation of operational KPI monitoring (TMA, TME, NPS, among others), providing greater agility in management.
- Predictive analytics in the pharmaceutical sector, identifying critical patterns for preventive actions.
- Development and delivery of regulatory reports to ANVISA, ensuring compliance with industry standards.

Worked with data analysis and report development focused on management and results.

Experience with E-business through coupon sales with a focus on Marketing in the Key Accounts segment targeting new clients. Commercial presentations and assistance in area development with the creation of reports, development of sales strategies, and responsible for the process of including new offers in the system.

Experience in a Real Estate Consulting company and work in the process area with activities in: analysis of sales reports and semi-annual planning, projects for improving work processes, and participation in the project for setting up the Customer Service.

Karen Barros🇧🇷

About Karen Barros

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