

Product Design Consultant at William Hill
Product Design Consultant at William Hill
Hi, I’m Karine, a design leader with 15 years of experience in UX design and research. I’ve built and led high-performing design teams, shaped strategy across complex organisations, and brought clarity to ambiguity through hands-on design work. From scaling design systems used by millions to transforming underperforming journeys into award-winning experiences, I bring both craft and leadership to the table.
I’ve mentored junior and mid-level designers throughout my career, supporting them in building confidence, levelling up their skills, and navigating the often messy middle of product design. Whether you’re stuck on a case study, unsure how to tell your story, or figuring out how to influence stakeholders, I’ve been there, and I can help.
I can help you with: • Portfolio reviews (and how to make yours stand out) • Communicating your design decisions with clarity and confidence • Structuring your resume for strategic roles • Confidence-building as a designer or design leader • Navigating design leadership or transitioning into hybrid roles
Let’s get you moving forward with clarity and impact.
“It was a pleasure to speak and learn from Karine. After walking through my portfolio, Karine quickly highlighted key points I should improve as well as what I can do to move things forward.”
“Karine is an incredible mentor. She has helped me shape a career plan, using strategy to play to my strengths. Her gentle guidance built my confidence and clarity, and her support has been truly transformative.”
“Karine provided amazing insights from her experience in design management and individual contributor. This gave me a better understanding of both paths. I Look forward to more sessions with her to go deeper into frameworks for career development and helping to shape the path I want to pursue.”