Netherlands

UX Design

UI/ Visual Design

Branding and Identity Design

Product Design

Interaction Design

UX Research

Service Design Research

EPIC course by Dr. Sam Ladner

Nielsen Norman Group

Utrecht University

University of Michigan

Czech

Bachelor’s Degree

Katarina Bagherian

VP of UX (Research, Design, Writing, Localization)

Usability Testing

Public Speaking

Product strategy

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Presentation skills

Customer service

Conflict resolution

Stakeholder management

Leadership

Project management

Analytical skills

Blog writing

Brand strategy

Market research

User research

Optimal Workshop

Qualtrics

SurveyMonkey

UserTesting

Airtable

Amplitude

ChatGPT

Figma

Hotjar

Miro

Monday

Google Analytics

UserZoom

Leading the global UX org composed of Product Design, Customer+User Research and Content Design. We are 70 UXers obsessed with making payments and financial services intuitive for customers and users ranging from Netflix to Uber to platforms like Lightspeed.

Built a strategic UX research practice (qual, quant & research ops) from the ground up that empowers product, design, commercial and operational teams with insights that help inform product and commercial strategy. The insights discovered by the team have resulted in a wide variety value unlocked for our merchants. Our internal initiatives have helped scale the research practice and enabled us, and anyone else at Adyen curious to learn more about merchants, to do so faster, more efficiently and effectively.

Conducted end-to-end mixed methods foundational research on the needs, goals and challenges of our mid-market merchant segment (and partners). The insights have been applied in product & marketing strategy, influenced annual & long term OKRs, and used for decision-making in commercial, operational and product teams alike. 

In my collaborative research process, I showed the value of research in helping us more quickly develop the most valuable solutions and messaging for merchants, and as a result was given the opportunity to lead and build out a Research Team at Adyen.

-Helping international clients (banking, proptech, food, lighting and more) to imbed an understanding of their users into their product and service design processes. 
-Building a UX Lab and documentation to empower all designers to advocate for user research.
-Started a UX Writing group to develop Mobgen as a UX thought leader.

- Partnering with international clients in industries ranging from beauty to nonprofit to automotive to help them better understand their users' needs. 
- Combining user needs with business priorities to arrive at solutions via co-creation sessions with the client.
- Connecting the dots between the user insights gathered (via interviewing, card sorting and other qualitative research methods) to user data in Google Analytics to weave together validated understandings of the user journey.
- Currently I am exploring how insight synthesis can be scaled using AI and Voice to Text tools.

At Zipline we are building a platform that is revolutionizing commerce as we know it. Retail sales teams, event planners and small business owners can now stay in touch with customers as if they never left their store by scaling their one:one personal customer relationships in one mobile platform.

I manage user research to gather feedback from target and current users which has resulted in insights that were key to shifting our product product strategy towards the "individual" rather than enterprise. I own the product roadmap and partner with engineering closely to ensure the development is in sync with customer needs and business direction. I incorporate insights from research to creating our marketing strategy and targeted messaging across all company collateral. Based on these insights I create flows, wireframes and mock­ups for our desktop and mobile experiences and collaborate with engineering to make them come to life.

I drive all things People Programs and University Relations in close partnership with our Executive Team spanning R&D to Marketing. I spearheaded our first internship program with an immediate focus on diversity recruiting, built lasting strategic partnerships with top engineering and plant science schools through grassroots events year round, and drive our employer branding - from content creation to platform selection. Internally, I developed our first learning and development platform for managers, built internal programs to allow team member voices to be heard, built an immersive new hire on-boarding and drove the implementation of our cultural values - from recruiting to external communication.

Dive into the big "why" of Just: http://vimeo.com/126154085

- Led team of 5 UC Berkeley students in a consulting project recommending feedback mechanisms for remote Chevron operations in LatAm and East Asia for Chevron's Global Policy Team.
- Ranked highest consulting team in client satisfaction by Levis’ VP of Sustainability, Michael Kobori.
- Researched grievance mechanism best practices for communities affected by Chevron’s remote extractive operations from primary and secondary sources.
- Delivered and presented tailored research report and grievance mechanism recommendations to Chevron’s CSR and global policy teams.

I was on the Kaiser Permanente account, where my team was responsible for creating websites, banner ads, online surveys and in-home mailers for Kaiser Permanente. Here I scoped project timelines and kept the international team coordinated. 

Many of the client websites were built off-shore. I was responsible for communicating detailed technical requirements (often in Spanish) to Spanish-speaking developers using JIRA.

I also drove a pro-bono marketing campaign for Save the Bay, a San Francisco non-profit. By keeping my team on track with the timeline, coordinating internal stakeholder meetings and driving research, my team delivered a marketing campaign tailored to Save the Bay's needs.

I'm helping drive Ericsson's Women in Leadership program to create a platform through which the women at Ericsson Silicon Valley achieve their professional goals. Through internal communications, budgeting, metrics tracking, event planning and logistics--my daily mission is to create equal opportunity in the workplace and help Ericsson reach its goal of having more women in leadership positions.

I led a team of four in researching and executing a marketing campaign for Fashion 4 Freedom, a San Francisco-based, socially-sustainable fashion start-up. I spearheaded the delivery of a detailed, 3-tiered market assessment including a student body survey, expert interviews, competitive analysis and industry research reports. 

My responsibilities included facilitating weekly communication with the client, preparing the final deliverable and delegating weekly tasks to team members. 

The result was a deliverable that the client called "ambitious"--especially within the tight time frame of 10 weeks.

I piloted and executed the SaveUp Select blogging partnership program--a native marketing program to distribute SaveUp content across the internet and increase our website traffic. 

I was responsible for the whole program--from partner research to writing tailored articles. I researched potential partnership finance blogs, created a tailored out-reach approach including e-mail, Twitter, Facebook and phone calls. Within 2 months I grew the partner list by over 100%. 

I Applied Google Analytics feedback to writing original articles that were published on personal finance blogs with +10k unique visitors per month.

Throughout high school I worked on the sales floor at Target after school and on the weekends

Katarina Bagherian🇳🇱

About Katarina Bagherian

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