United States

UX Design

Graphic Design

UI/ Visual Design

Branding and Identity Design

Service Design

Product Design

Project Management

UX Testing

UX Research

Business Transformation

Kate Medaglia

Lead UX Designer

Usability Testing

Quantitative research

Product strategy

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Presentation skills

Stakeholder management

Leadership

Project management

Negotiation

Accessibility

User research

UserTesting

Balsamiq

Figma

Adobe Creative Suite

Google Analytics

Sketch

Led the design of 12 projects across 3 engineering teams new to UX, fostering a user-centric culture while balancing business objectives with technical feasibility.

Defined the strategy for the organization’s eDelivery initiative, leveraging experimentation to drive adoption and saving the organization over $1 million annually by achieving a significant reduction in paper statement and notice costs. 

Conducted interviews with 12 users to understand their motivations and pain points, presented insights to product teams, ensuring a unified understanding of their user journeys.

Designed a simple solution for the Payroll 360 team to gather vendor information from over 4,000 clients, providing insights that prioritized vendor integrations.

Ascensus is the leading independent recordkeeping services provider in the U.S., specializing in financial recordkeeping, tax-advantaged savings, and retirement plan services.

I lead the end-to-end design of B2B products, collaborating with 8 engineering teams throughout my tenure and partnering closely with product, service, and operations teams.

Led the research and design of a new payroll entry experience, replacing a 25-year-old legacy system. This upgrade, crafted specifically for Ascensus’s small business clients, enabled the successful conversion of 120,000 plans and $27.5 billion in assets.

Honored by Ascensus with the 2023 Cornerstone Award for significantly enhancing client satisfaction through impactful product improvements, showcasing exceptional execution and alignment with strategic goals.

Lead weekly design discussions and conduct 2-3 user research studies annually, shaping UX, product, and business strategies to drive impactful company-wide changes and cultivate a user-centric culture.

Cerner Health provides healthcare platforms that connect patients, healthcare providers, and other organizations to improve health and streamline operations.

Redesigned a dated patient insurance eligibility application while implementing modern design standards and implementing WCAG accessibility standards.

Designed a task list filtering feature, refined through A/B testing. After release, observed users for 3 days, noting how the feature significantly streamlined their workload.

Recruited 3 UX designers and created a presentation, “Designing the Future of Healthcare,” to attract talent. This helped Lead UX designers connect with local university students, boosting our recruitment efforts.

Led a team to create a component library of 65 components using Sketch and Craft Design System Manager, boosting efficiency in Sketch for designers across 8 teams.

Merje is a design firm specializing in wayfinding and signage for cities, transportation, parks, and trails, enhancing user experience and navigation through a strategic design approach.

In May 2017, the Central Ohio Transit Authority (COTA) unveiled a redesigned bus system. I developed a new signage system, system maps, and 38 route maps to support the network, which serves over 3,000 bus stops and 62,000 daily riders, totaling over 19 million annually.

Dallas Area Rapid Transit (DART) serves 13 cities in the Dallas/Fort Worth Metroplex with buses, light rail, commuter rail, and ride-share options. I conducted a Customer Experience Audit and provided 80 recommendations to improve DART’s communication through print, digital platforms, signage, and on-board methods. The 58-page audit identified key areas for enhancing the customer experience.

Johnson City, TN attracts 1,000’s of visitors each year. I played a pivotal role in designing the city’s comprehensive wayfinding system, including the Johnson City Gateway Sign. This sign stands as a powerful symbol of community pride, serving as a central feature for local events, a sought-after backdrop for memorable photographs, and is frequently highlighted on local social media accounts including downtown’s @downtownjc.

Delve Associates is a design agency that combines design thinking with strategic insights to create tailored solutions that meet their clients’ unique needs.

Designed branded materials, websites, and wayfinding programs for client base, while managing daily operations and leading both internal teams and external consultants.

Contracted by the National Park Service for Cape Cod’s 45,000 acres of seashore, I conducted a thorough audit of over 1,200 signs and developed a wayfinding program to enhance the experience for approximately 4 million annual visitors.

I made significant contributions to the design and programming of wayfinding systems and donor recognition programs. Additionally, I conducted guerrilla research using experience surveys to gain insights into hospital visitor pain points, aiming to improve their overall experience and navigation within healthcare environments. 

These efforts have been pivotal in enhancing user experience and ensuring effective communication and navigation solutions in complex institutional settings.

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Kate Medaglia🇺🇸

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