United States

Product Marketing

Business Transformation

Content Strategy

Massachusetts Institute of Technology

Cornell University

Yale University

California State University

Katia Portillo-Valí

Founder

Stakeholder management

Leadership

Negotiation

Brand positioning

Brand strategy

Marketing strategy

Conversational AI

Campaign execution & analysis

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Airtable

Canva

ChatGPT

Figma

Google Ads

Google Analytics

Notion

SEMrush

Trello

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Ways to provide constructive feedback to team members.

Giving effective feedback

Cultural Intelligence
Campaign Localization
Brand Voice & Tone of Voice
Cross-cultural Communication
Creative Strategy
Global Operations
Stakeholder Alignment
Change Management
Team Leadership
Global Program Management
Business Development
Transcreation
International Expansion
Executive Communication
Accessibility
Vendor Management

• Owned strategic relationships across a portfolio of global brands, media companies, and agencies delivering multilingual advertising and content campaigns across 60+ markets.
• Partnered with clients whose prior global campaigns underperformed, leading diagnostic reviews to identify breakdowns in messaging, UX, and localization strategy.
• Presented structured insights and recommendations to stakeholders, influencing campaign direction, messaging adjustments, and global rollout strategies.
• Analyzed user journeys and campaign performance signals across markets to identify drop-off points and improve engagement and conversion outcomes.
• Advised on audience targeting strategies (demographics, regional nuance, behavioral insights) to refine tone of voice and messaging effectiveness.
• Collaborated cross-functionally with marketing, product, and engineering teams to address upstream issues impacting campaign performance, including internationalization gaps.

• Acted as a strategic advisor to agencies and brands on global campaign execution, optimization, and performance improvement.
• Led campaign concept reviews and guided clients from early-stage strategy through execution.
• Developed structured frameworks to communicate risks, performance gaps, and optimization opportunities.
• Conducted market-specific analysis to assess creative effectiveness and messaging resonance.
• Expanded partnerships through performance-driven improvements and increased campaign scope.

• Led localization and rollout of global marketing campaigns and product launches for Snap Inc..
• Worked closely with advertisers and internal teams across marketing, product, and engineering.
• Contributed to campaign strategy by integrating audience insights and cultural nuance into execution.
• Managed high-volume, real-time campaign workflows tied to global events.

• Managed multilingual marketing campaigns and communications for UnitedHealthcare.
• Partnered with marketing and compliance teams to deliver audience-targeted communications across multiple languages.

• Coordinated multilingual production workflows for subtitling supporting global media distribution for films and TV shows

Katia Portillo-Valí🇺🇸

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