India

Generalist Product Management

Technical Product Management

Growth Product Management

Group Product Management

Kayuar Kansara

PM consultancy

Product analytics

Product strategy

Project management

Analytical skills

Product roadmap

ChatGPT

Figma

Jira

Confluence

Google Analytics

I led ZEE5's digital experience strategy, focusing on organic user acquisition, optimizing user onboarding, enriching user data, enhancing user engagement by optimizing the video experience, and increasing monetization by implementing targeted subscription models. Managed a cross-functional team of 17 members in engineering, design, and data to drive key business objectives.

▪︎ User Acquisition: Elevated ZEE5 to the highest-rated OTT app on PlayStore and AppStore. Spearheaded organic user acquisition, reducing CPC by 60% and achieving 365M organic users, 36M logins, 14M new registrations, and 4M subscriptions in FY 23-24 through SEO optimizations, Google integrations, celeb pages, blogs, in-app events, deferred deep-links, and referral programs.

▪︎ User Engagement: Directed the product roadmap and execution to enhance user engagement and optimize the video experience for 132M MAUs. Added 4.6% video viewers annually, resulting in an incremental 4B mins watch time through initiatives like live streaming of sports, up-next content recommendations, and improvements to the video player interface. Achieved an 84% reduction in video playback-related customer complaints, boosting App Ratings by 1.4 stars.

▪︎ Monetization: Launched prominent subscription features, including user cohort nudges, subscription plan variants, and churn arrest offers, resulting in a 20% growth in subscription revenue and a 10% improvement in retention. Integrated Juspay and Adyen payment gateways, enhancing payment success rates by 10% and 20%, respectively. Focused on customer service improvements, raising NPS by 150% through chatbot development and efficient support coordination.

▪︎ Orchestrated the acquisition of gaming and video content from top publishers such as EA, Gameloft, and Halfbrick, shaping the product landscape for Disney India.
▪︎ Streamlined content management for 20+ digital products across web, mobile, TV platforms elevating user experience and retention rates
▪︎ Negotiated contracts, driving cost savings of nearly 50% and supporting product strategies.
▪︎ Collaborated across teams to ensure seamless content integration and distribution across multiple channels

▪︎ Build a WhatsApp bulk messaging platform to help businesses promote products and services and enhance customer communication
▪︎ Developed inventory management & GPS based delivery platform for Kent waters, improving delivery efficiency
▪︎ Launched Mziiki - Music for Africa, a music streaming app with over 1 million installs in Africa.
▪︎ Set up an outbound call center for selling tablet devices for the government of India, increasing access to technology for students and teachers.
▪︎ Shortlisted as one of the top 3 finalists in the IIT startup incubation program for REVA.AI, an AR-VR-AI based soft-skills development platform.

▪︎ Built new SDP features for Tata such as SMS gateway integration, subscription management, billing system integration, etc., enhancing service delivery and customer satisfaction.
▪︎ Led a team of developers and collaborated with cross-functional teams such as QA, testing, deployment, etc., ensuring quality standards and timely delivery.

▪︎ Implemented carrier charging for Bid2win, a reverse auction platform that attracted over 5 million users within a year.
▪︎ Developed Facebook app and Google chatbot for Bid2win that increased user engagement and retention rates by 20%
▪︎ Led a team of developers and collaborated with cross-functional teams ensuring quality standards and timely delivery.

Kayuar Kansara🇮🇳

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