United States

✊🏿🏳️‍🌈 Diversity & Inclusion

Keith Miller

Senior Director, Product Design

Innovative UX Design Manager with deep expertise in consumer-facing video and advertising experiences. Proven track record of leading cross-functional teams to develop scalable design systems and modernize digital platforms. Demonstrated success in balancing user experience with revenue optimization, having launched design initiatives that drive both user engagement and advertiser value. Extensive experience managing teams of User Experience Designers and User Experience Engineers while partnering with Product and Engineering leads to define strategic priorities. Known for crafting cohesive design languages across mobile, desktop, and TV platforms, with particular strength in motion design and content strategy. Passionate about creating inclusive, trust-building ad experiences that serve diverse global audiences while meeting business objectives.

In my role as Director of Product Design at CNN, I spearheaded a redesign effort for design systems, fostering sustained adoption and efficiency. We developed an ecosystem and governance model for sustained adoption and efficiency. Collaborating with cross-functional teams, I advocated for the best user experience tools and frameworks leveraging data-driven insights, impacting CNN's digital experience positively.

As Director, I lead the cross-disciplinary team of product designers and design engineers focused on building our design systems and partnering with cross-functional teams on key P0 initiatives.

Brought onto the Design Foundation team to help grow the design systems team and establish the practice. Grew a team of designers and design engineers serving the Horizon and Feather design systems across our revenue and consumer product landscape.

Meticulously ensured day-to-day run of business needs for design systems were met at high quality; including iconography and visual asset design and production, experience quality, documentation, and design systems office hours for both Feather and Horizon. Established Cross-functional relationships to improve collaboration between design systems and our cross-disciplinary teams.

Led the completion and launch of a full-scale redesign of Twitter's visual design language. Additionally developed a program for tracking, documenting, and developing against core metrics for Design Systems.

Led the design team responsible for conceptualizing, designing, and implementing User Experience, Interaction, and User Interface Design across all ESPN native digital product experiences, including mobile, OTT,  and wearable devices. The team practiced human-centered design using analytics and user research methods to ensure our user’s needs were a priority. The team was responsible for all of our digital media standards and guidelines fed by a combination of platform HIGs, Industry patterns, and product innovations.

Product Design Lead with proven success in transforming ESPN's digital presence across mobile, OTT, and wearable platforms. Led the complete redesign of the ESPN app, launching a D2C premium product (ESPN+) that drove significant revenue growth. Established comprehensive design systems and standards while directing a multidisciplinary team in UX, interaction, and UI design. Leveraged human-centered design principles and analytics to enhance user engagement through innovative features, including a reimagined video experience and personalized home screen. Demonstrated expertise in balancing user needs with business objectives across digital media platforms.

Led UX design for Amazon's search and recommendation systems, balancing cutting-edge technology with intuitive user experiences. Drove product strategy and design decisions through data-driven testing and customer insights. Collaborated with engineering and product teams to optimize search experiences across mobile, tablet, TV, and desktop platforms. Pioneered innovative solutions in personalized search, social shopping integration, and machine learning-based recommendations utilizing Amazon's extensive product catalog

As UX Design Lead for ESPN's Enterprise Ad Sales Software, I spearheaded a comprehensive redesign and consolidation of the company's legacy systems, establishing a unified visual design language that transformed daily operations.
By leading cross-functional teams and directing end-to-end UX solutions, I drove significant revenue growth through improved tool efficiency and streamlined workflows. I established and exceeded key OKRs and metrics, demonstrating clear ROI of design initiatives while managing relationships across design, development, product management, and business analyst teams. My responsibilities included conducting thorough user research, competitive analysis and needs assessments to inform product strategy and feature prioritization. Through strategic UX improvements and intuitive design solutions, I helped uncover previously lost revenue opportunities and significantly enhanced the effectiveness of ESPN's ad sales platform.

I was brought in as Creative Director at Fastpoint Games based on my experience designing fantasy sports games while I was at Yahoo!. At Fastpoint Games being a startup meant everyone wore many hats. From participating in sales meetings to understanding business impact and implementing products by collaborating with engineering teams, it was an amazing growth phase of my career to own a product design end-to-end

Fastpoint Games is a leading developer of live, data-driven games that enable clients to engage, reward and monetize their users. Data-driven games invest users in client content and services by making that content central to the entertainment experience and applying motivating game mechanics.

Fastpoint Games leverages an award-winning, proprietary, cloud-based platform that is inherently flexible, scalable, and technologically savvy. Each game component is configurable, making it easy for clients to customize and integrate their gaming solution across any channel.

Art direction and management of various projects. Responsible for all stages of the conceptual design process with emphasis on user experience design and identity/branding.

As a key designer, I created effective solutions for advertising campaigns and new features across Yahoo! Sports, Yahoo! Fantasy Games, Advertising Integration, and Rivals.com, working with a cross-functional team that included interaction designers, back-end developers, web developers, product managers, and editorial and sales staff.
I was a significant contributor to the 2006 redesign team, where our research and user testing helped propel sports.yahoo.com to become the #1 online sports destination, surpassing ESPN. I developed a new system of specifications for advertising sponsorship guidelines, which included new placement and integration points that substantially increased monetization opportunities.
My leadership in design extended to innovative products and features, including video, live applications, fantasy game branding, and partner/client integration for NFL, MLB, NBA, and NHL channels. I also led design efforts for global pages supporting major sporting events, including the 2008 Beijing Olympics site and the 2009 World Baseball Classic.

Designed direct mail and marketing collateral for large clients. Developed design process and decision making skills in a mentoring program to perform quickly in a deadline driven environment.

Applied Student knowledge of design fundamentals to real world projects in a learning environment.

Keith Miller🇺🇸

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