United States

Kelley Poturalski

UX Director

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Managing an international team of talented, positive and proactive product designers across 4 lines of business.
> Growing the UX team based on increased demand by showing value (doubled team size in 2 years)
> Leading design system efforts to improve efficiency, consistency and usability across 20 product teams 
   (targeting a Q1 2025 release)
> Increasing organizational UX maturity, capabilities and partnership through collaborations with sales,  support and development teams

Designing & measuring success for the new Back-up Care reservation flow.
> Design strategy & collaborations
> DesignOps (styleguide mgmt, designer onboarding, file management strategy)
> Designing for accessibility
> Prototyping & usability testing

Getting ideas into action through roadmapping, feature briefs, cross-functional collaboration, measured success, usability testing and design for customer-facing apps.

Lead designer for customer dashboard responsible for user research, information architecture, roadmap and design.

Designed a consumer-facing auto refinancing / purchase app using tools such as user testing, customer journey mapping, personas, force-ranking matrix, pirate metrics and prototypes. 
- Designed experiments, customer engagement scoring model
- Designed multi-channel communication strategy 
- Facilitated brainstorming meetings
- Defined and launched iOS MVP
- Designed & executed user research

- Designed solutions for internal and client-facing projects. 
- User testing and experiment design
- Prototyping (via paper or SketchApp + InVision or Axure)
- Agile & Kanban team experience
- White-boarding sessions with cross-functional teams
- Design swarms

- Product design & service mapping
- Audience definition
- Feature design & prioritization
- User testing
- Design workshops
- Persona development

- Product Development Workshops
- User Testing
- Interaction Design
- Information Architecture
- Service Design
- Customer Journey Maps
- Sales support

Redesigned the med ordering and coach management systems for the Colorado QUITLINE

-	Conducted user experience workshops with clients and developers to create the best possible user experience within allotted time and budget constraints
-	Created sitemaps, wireframes and prototypes for development team
-	Developed Flash/XML interactions

-	Designed, developed and deployed Flash interactions and games for online training
-	Implemented online assessment solution to collect question-level data for Mass Markets Training Group saving the training delivery team approximately 140 hours per week in paperwork, automating year-end reporting and question trending and allow training to collect ROI statistics (pre-tests done with the tool allows Qwest to target training efforts and save approx $30k/per one hour training) 
-	Lead creative technical strategy for web designers and developers 
-	Standardize development processes

- Contracted as project management, information architect, print and web designer
- Implemented and designed interface for online document repository for NMSS call center (reduced av. call time by 2 mins; saving approx. $80,000/yr)
- Created marketing materials for business-to-business presentations

- Designed, administered and oversaw all aspects of corporate web sites
- Developed content management architectures

Kelley Poturalski🇺🇸

About Kelley Poturalski

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