United States

UX Design

Product Design

Technical Product Management

Data Product Management

Platform Product Management

Group Product Management

UX writing

UX Testing

UX Research

KEYUR SHAH

Principal Product Manager

Usability Testing

Public Speaking

Product analytics

Product strategy

Communication

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Conflict resolution

Stakeholder management

Leadership

Analytical skills

AI/ML

User research

Product roadmap

Typeform

UserTesting

ChatGPT

Figma

Jira

Confluence

Google Analytics

Advisory council member for the MSIS program offered by the Robert H. Smith School of Business

Currently focused on improving conversion and margin by improving pricing model accuracy by improving home insights gathered via customer centric product experience and building new products leveraging AI

Previously led product strategy and execution for three business critical areas simltaneously- 
Trust & Safety: Mission for the team is to create a safe and trusted experience for customers. Surface area includes smart home security systems deployed in homes, 3rd party identity and fraud vendor integrations, leveraging AI for suspicious activity detection, in-house risk detection and prevention ML models, and operator tooling

Home Listings: Mission for the team is to create localized and engaging listings for the homes acquired by Opendoor. Surface area includes a listings publishing system, leveraging AI for photos/videos processing, and listings information processing, and listings data quality.

Homes Data: Mission for the team is to make high quality data available to drive all Opendoor business outcomes. Surface area includes centralized and normalized home data store, leveraging AI for creating new consumer facing assets/structured data for internal teams, leveraging computer vision to detect home features and generate insights, consumer and internal team touch points for information gathering about the home, AI/ML for information processing and asset generation(example, floor plans), and operator tooling for data validation

Leading two product areas- Trust and Safety | Operational Efficiency 
-Building next generation of private home touring experience via Opendoor App and smart home devices.
-Building products that leverage data and ML models to drive a safe and positive experience for home sellers and buyers.
-Helping drive market expansion by building products that improves speed to new market launches.
-Building internal web tools and mobile apps for field operators and partners
-Creating ML products which helps drive unique advantages to Opendoor’s business

As a PM I was responsible for building products that helped drive trust and come up with new monetization opportunities within Eventbrite's marketplace business. The core team includes members from engineering, product marketing, data science, UX, researchers, sales, and operations teams.

As a PM, I managed strategy and roadmap for two different squads

Initiatives I worked on as a PM for driving repeat purchase and re-engagement:
1. Defined strategies for driving customer re-engagement, retention and re-purchase experience
2. Driving experiments to learn about customer behavior and creating cohort models for personalization.
3. Improving subscription and re-purchase experience by increasing awareness and adoption of products eligible for repeat purchase
4. Showing personalized widgets throughout the shopping journey for signed in customers
5. Tested pricing incentives such as free shipping and lowering shipping thresholds to evaluate impact on retention
6. Increased conversion for users enrolling in paid subscriptions for getting replenishable products delivered at regular intervals.

Initiatives I worked on as a PM for Customer-Account
1. Improved authenticated customer’s checkout conversion by increasing # of customers with completed profiles which included having customer's basic information, shipping address and payment details. 
2. Increased conversion by improving profile completions for customers by running several experiments 3. New password reset flow leveraging one time code, allowing customers to reset their password without leaving the flow.
4. Showing contextual prompts to customers for signing in and registering, reminding customers of the benefits they can avail by signing in.
5. Launched two factor authentication experience driven by internal risk model to protect customer account from unauthorized access.
6. Launched a frictionless way for professional customers to checkout from the store by getting approval for the cart they are checking out based on automatic identity verification with respect to customer's company.
7.  Reduced customer friction by eliminating duplicate accounts across stores and online eco-system by launching user verification features.
8. Led and manage development of core aspects of single view of customer

Managed bottom funnel (includes add to cart confirmation/shopping cart, sign-in, checkout, payment, fulfillment options and order confirmation pages) experience across desktop, tablet, mobile web and apps for multi-billion dollar homedepot.com's business. 

Some of the key initiatives I managed were:
-Launched a new single page checkout experience across all channels(Desktop,Tablet,Mobile Web and Consumer Apps) for customers shopping on homedepot.com.
-Improved experience in Mobile Web and Apps to help customers make decision on best way to get their items which reduced customer friction and increased shopping cart to checkout conversion.
-Redesigned order confirmation page on homedepot.com with printer friendly print option, built new personalized content and products recommendation pods and order details that clearly explained next steps for some complicated delivery options.
-Identified new growth opportunities mapped to company's strategic vision to tackle cart abandonment, growing basket size and increasing registrations.
-Helped customers with easy to complete project item recommendations widget on shopping cart which led to increase in items purchased per order.
-Made payment experience enhancements and added new payment option in mobile channel leading to significant increase in checkout conversion.
-Launched a new tax engine for online appliance business.
-Improved checkout experience for customers selecting same day and next day delivery options(truck, car and van as a delivery option)
-Improved customer CSAT by identifying and resolving customer experience issues in bottom part of the funnel.

-Worked with executive level members, quantitative model researchers, client executives and technical leads to define the product strategy and vision for financial portfolio stress testing tool.  
-Designing an web-services based API to help clients easily integrate their portfolio's to stress test against CCAR regulations and calculate expected loss to comply with Dodd Frank and CCAR regulatory rules.
-Designing an intuitive front-end to help clients test their portfolio's against standard and customized Macroeconomic scenarios. 
-Created dashboards and reports mapped with client's requirements and recommended new reports and dashboards.
-Recommend product opportunities and improvements by analyzing annual survey responses of 75 clients.
-Designing gamification based annual client survey to improve response rate by for Moody's prime risk evaluation product.

Helped bridge the gap between companies(roles posted by companies) that schools partnered with for campus recruitment vs companies(roles within the company that students were interested in. Built an iOS and Android app for students to report, track and manage roles they were applying to. As well as a web reporting and content creation platform exclusively for career coaches. Career coaches used the web platform to engage with students and give them personalized guidance as well as use the data to reach out to companies that students applied in but weren't campus placement partners, report on placement statistics and perform alumni outreach. Generated revenue by charging annual license fees.

Hired and managed a team of 8 talented individuals which included engineering, design, and operations

Built a Health fair management platform from scratch to help health organizations drive preventive health outcomes in communities by building tools that helped them with community outreach and engagement. Platform was leveraged by public health officers, health fair organizers, hospitals and community workers to plan health campaigns, which are a primary source of reaching and engaging thousands of under-served people in the community. Raised 3 rounds of funding. Platform has been leveraged in several health fairs. Business model was freemium based whereby organizations paid for specific tools/services access as well as higher usage quota on outreach mechanisms such as e-mail/texts. Platform helped policy makers determine at a geolocation level which places they need to invest healthcare resource in.

Hired and managed a team of 9 talented individuals which included engineering, design, and operations

Worked on building critical products within GEP's future flagship platform-"SMART by GEP", a unified PC, mobile and app enabled cloud based end to end procurement platform. Build the following products from scratch- Platform fundamental components, Personalized landing page, Chat room, Organization and account settings, Roles and Permissions and Reporting.

•  Performed as a vital member of the Product Management Group by gathering requirements and developing user stories within agile framework
• Oversaw product implementation for new and existing products marketed by the company within the supply chain domain.
• Came up with out of the box solution to provide intuitive and delightful front-end to users.
• Developed product mind maps and use case workflows to drive clarity in overall vision and connectivity between different parts of strategy.
• Writing detailed functional specifications, user stories for documentation and knowledge transfer purpose
• Managed product roadmaps and prioritize features based on qualitative and quantitative insights.
• Reviewed QC test cases and writing use cases for further use case testing
• Conducted regular scrum update calls and tracking status of a product
• Use case testing of the tool on before a UAT release
• Gave presentations to internal stake holder and prospective clients about the product and functionality
• Designed wireframes for product functionalities and proof of concept.

Value Adds
• Supporting the pre-sales team for product concepts and product roadmap planning.
• Implementing Scrum methodology of development with regular updates and check point reports
• Coordinating with delivery managers to manage client expectations and manage product feature timeline.

KEYUR SHAH🇺🇸

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