Indonesia

Generalist Product Management

Bachelor's degree

Khalifa Ardi Sidqi

Senior Product Manager

Resume - Khalifa Ardi Sidqi

Communication

Collaboration

Problem-solving

Critical-thinking

Analytical skills

Market research

Amplitude

Canva

Figma

Jira

Miro

Confluence

Google Analytics

Quantitative research

Product analytics

Qualitative research

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

Learn the career path and progression for product managers.

Product management career path

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

Early PM of the team that built an Operating system (SaaS) for business 
● Achieved explosive user growth (10,000+) in 1 year with minimal marketing investment.
● Built core product functionalities: Marketplace Integration, Order Management System, Customer Segmentation & Demography, Reporting, Catalog, Multi-account Management, and Payment Gateway Integration. 
● Leveraged no-code solutions to drive up activation rate by 27%.
● Empowered Brand Founders with tech-based solutions to streamline and scale their businesses. 
● Mentored and onboarded interns and Junior PMs, facilitating successful full-time conversions.

Facilitator for Product Management Course
Rated 4.77 out of 5 for Facilitator Quality Rating

Working on the Accommodation vertical, and later focusing on Non-Hotel Accommodation as a new vertical
● Executed the launch of "Non-Hotel Accommodation" as a new product vertical within a month.
● Boosted conversion rate by 300%: identified user needs, prioritized and implemented key features, and evaluated their effectiveness through A/B testing. Collaborated with Data Science to enhance search results and recommendations. 
● Enhanced the Acquisition team's property acquisition rate by 400% through optimized landing pages and targeted lead generation.
● Mentored interns participating in the Kampus Merdeka program, fostering future talent.

● Defined the North Star Metric, guiding product roadmap development.
● Streamlined Product Development by providing crucial data from diverse sources.

● Forged strong client relationships with FMCG companies: delivered business-critical reports and dashboards, and trained their employees on Nielsen Tools. 
● Pioneered the first Indonesia Resto Audit Data for the Association of Indonesian Shopping Center Retailers & Tenants. 
● Localized "Chart on Demand" (PPT Automation) as part of BPI Improvement Regional Initiatives for the Indonesian Market, resulting in faster deck creation.

Assisted the operation and commercial department especially Client Service to give a recommendation, create, and automize reports using Nielsen Answer, Powerpoint, or excel to be delivered to the clients.

Leveraged data analysis to extract valuable insights for Beon Intermedia's core business processes: Customer Service, Service Operation, and Sales & Marketing.

Led a targeted user acquisition campaign within Brawijaya University, securing 400+ new users.

Conducted research to understand customer behavior and decision-making factors regarding airplane ticket purchases at different price points and flight proximities.

I co-founded "The Youth" (now zetizen), a youth rubric at Radar Malang Newspaper. As the data analyst, I led the weekly topic selection and conducted targeted surveys to glean reader insights, empowering writers to craft engaging content. This experience solidified my passion for using data to understand audiences and inform content creation.

Khalifa Ardi Sidqi🇮🇩

About Khalifa Ardi Sidqi

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