United States

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Design Operations

Service Design

Customer Experience (CX)

UX writing

Growth Design

UX Research

Content Strategy

Business Transformation

Bachelor of Fine Arts - BFA

Associate Degree

Klaus Heesch

Design Director

Collaboration

Empathy

Team player

Organisation skills

Presentation skills

SurveyMonkey

UserTesting

WordPress

Youtube

Adobe Photoshop

Airtable

ChatGPT

Facebook Ads

Figma

Adobe Creative Suite

UserZoom

Sketch

Stakeholder management

Communication

Conflict resolution

Leadership

Problem-solving

Critical-thinking

Public Speaking

AI/ML

Branding

Conversational AI

Content research

Negotiation

Accessibility

Brand strategy

Content strategy

Design systems

Human computer interaction

Information architecture

Marketing strategy

Viral marketing

Video marketing

Typography

Relationship management

Prototyping

Product roadmap

Product strategy

Qualitative research

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Best practices for documenting projects, epics, and stories

Writing product requirement documents

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

— Leading a large and talented team of Designers and UX Researchers, and partnering with a world-class engineering and product group on the Banking Solutions team in the development/iteration/innovation of core products that support the day-to-day business of money movement around the world.

— Leveraging human-centered design thinking, personal connection and powerful storytelling to connect the dots across the business ecosystem and help my team thrive. All with the end goal of helping Fiserv connect financial institutions, corporations, merchants, small businesses, and consumers to each other – quickly, reliably, and securely.

Led a cross-functional Advertiser Guidance Research & Development team within the Monetization org. tasked with building a rich inventory of guidance (right place/time/frequency) that helps millions of advertisers—both small businesses and large org's—achieve their goals and improve their campaign performance.
— Fostered well-being and a sense of unity among my directs and teammates within the ads ecosystem
— Empowered individuals with a framework for Goal-setting, career- and ecosystem-mapping 
— Launched key projects which measurably contributed to the bottom line and led the development of a Guidance Inventory Strategy representing a sizeable opportunity over the next three years.
— Leveraged design thinking frameworks to co-plan and co-facilitate cross-function roadmapping and strategy sessions.
— Stood up and led a “Continuous Learning” workstream—currently being scaled across product teams—aggregating past research and planning/conducting lightweight tests to yield a unified journey map that informs a customer-centered roadmap of work.
— Collaborated with a Hackathon team to envision the use of AI and machine learning to help advertisers generate and improve their creative in ways that can increase reach and relevancy for their varied audiences.

— For Healthy Young Minds—a startup offering personalized child therapy online—creating a cohesive end-to-end relationship for both clients and customer support teams: Optimizing the marketing and acquisition funnel, account opening, appointment booking, and relationship management, including database maintenance and follow-up messaging.
— Leading mission-driven companies through ecosystems- and journey-mapping, problem definition, road mapping, and prioritization while innovating through design thinking 
— Identifying and solving for the opportunities behind the problems

— Wrote and published four leadership articles for Fast Company
— Consulted with leaders in the ESG Space to map their service journey and identify opportunities for growth
— Reflected on my career to consider how I might make a positive impact moving forward
— Expanded my network while meeting future colleagues and clients that are working towards the greater good.

— Built & scaled a design team to serve Consumer Bank’s largest product lane —the Acquisition & Welcome team

— Redesigned the account opening (Growth funnel) ﬂow to be modular, fully customizable, and testable which increased the Checking Conversion rate by 50%

— Increased 90-day savings balances per application start by >10x

— Increased Primary Banking Relationship usage per application start by >2x

— Innovated a mobile-first, in-person account opening experience, exceeding regulatory requirements and creating a touchless experience during COVID

— Hired and scaled a design team of six designers to serve 12 product leads and 50 engineers in the first year

— Facilitated an "Onboarding Summit," which brought together the product and design leads from across lines of business and led to the establishment of an enterprise-level, unified onboarding initiative.

— Led digital strategy and pitch eﬀorts to win three retainer accounts valued at over $6.5MM.
— Led Nasdaq marketing executives through strategic thinking, architecture, design, and launch of an award-winning campaign that ushered them through a multi-million-dollar, two-year, global rebranding eﬀort.

— Led Disney executives in the architecture, planning, and design for the initial launch of their innovative, in-park photo fulfillment experience, PhotoPass.

— Led HP Executives—in partnership with the creative Agency, Campfire—through architecture, design, and development of “HedgeGames” a co-branded, national digital engagement in association with Dreamwork’s “Over the Hedge” film.

— Collaborated with business owners, executives, and key stakeholders to define goals and develop strategies for branded print, broadcast, and interactive experiences, with consistent year-over-year growth and an annual intake of $1.3M.

— Directed brand development, standards, and interactive guidelines, technical and 
functional requirements while coaching stakeholders and client-side support teams.

Klaus Heesch🇺🇸

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