Kleyson Barbosa🇧🇷

About Kleyson Barbosa

UX Writer Specialist at Zup Innovation

Currently UX Writer at Zup Innovation and Founder at Grifei num Livro. Previously Content & Branded Content Director at Atuação Comunicação & Conteúdo, Editor in Chief at Playboy Brasil and Content Manager and Strategist at Self-Employed. Studied Bachelor's degree, Journalism at Universidade Federal de Minas Gerais.

I’m Kleyson, a Content Designer and UX Writer from Brazil. I’ve been working with content for over 15 years, including the last 5+ years designing digital products.

I currently work at Zup Innovation, where I work across content, product, UX, and technology. Before moving into digital products, I worked as a journalist and editor, leading content, digital projects, and interdisciplinary teams.

I’m interested in exchanging experiences around Content Design, UX Writing, career development, leadership, and the changing role of content in digital products and AI.

Expertise

Sessions with Kleyson Barbosa

• Mentorship Session (30 min): Mentorship session

What mentees say

“Great convo with Kleyson about AI and career direction. It was fascinating to hear all about his background, experience, and accomplishments in so many aspects of content, as well as his current challenges. I think he has so much opportunity ahead of him and the trick will be narrowing in on what motivates him and what he's good at and also loves doing. Good luck, Kleyson, you got this!”

“Kleyson is a super person to speak with, extremely positive. We discussed how similar the challenges we face when advocating for user experience. We discussed some methods which I have used in the past for influencing stakeholders. Kleyson is clearly passionate about creating better experiences, and I throughly enjoyed speaking with him.”