

Senior Software Architect at Straight Up Growth
Senior Software Architect at Straight Up Growth
I'm a Senior Software Architect with 18 years in tech, working at Straight Up Growth — an Inc. Regionals-ranked Amazon advertising agency in San Diego, where results are measured in client revenue, not activity. On my own time, I'm building two AI-era startups: LogBone, a workout tracking app for lifters that I took from idea to Product Hunt launch this summer, and Hallpass, an agentic social platform (Delaware C-corp, co-founder).
That combination means I can help you with the part most mentors skip: not just building the thing, but getting it in front of people.
What I can help you with:
Integrating AI/LLMs into real products — architecture, cost control, prompt design Going from idea → shipped app: MVP scoping, launch strategy (Product Hunt, directories), early growth Growth and distribution fundamentals — performance thinking from an agency where measurable results are the whole job The founder path while employed: incorporation, equity, vesting, building on constrained hours
How I work: No fluff, no generic roadmaps. We set a concrete goal in session one and track progress against it. Expect direct feedback, working sessions on your actual product, and accountability between calls.
Who this is for: Engineers adding AI to their toolkit, aspiring founders with day jobs
“He showed a hardware which is similar to one we're planning to use.”