I'm a design alchemist. Alchemy is the art of transformation. Through powerful design storytelling I help clients create impactful silence in a loud world.

As an art director and designer I am looking to craft stories and experiences that create meaningful connections between consumers and brands. I believe in the power of partnership and approach every project as a collaborative, communicative relationship with my client. Through this dialogue I listen, question, absorb, and challenge. My creative solutions take a variety of forms — logos, websites, advertising, and promotional materials — but they all stem from a passion for creating connection through immersive, evocative visuals and experiences.

I started my creative journey as a photographer and filter each project through that unique lens. This view point allows me to create graphic synergy through heightened attention to texture, color, shape, light, and movement. The past 10 years of my career have included roles both in-house and freelance, with experience working in large corporations all the way down to small studios.

In 2017 I started working under the studio name, Prima Materia Creative. It is a place for all my passions to merge. Most recently I launched a blog sharing tales from my creative life. The wins, the losses, and the lessons.

Giving back to the creative community is important to me. I’ve had the opportunity to mentor younger designers and those looking to break into the industry through serving as a panelist and judge at portfolio reviews and design events as well as working with students 1-on-1.