

Senior Service Designer at IBM
Senior Service Designer at IBM
Hello! I'm Kriti. I specialize in service design, strategy & user research. Currently, I am working as a Senior Service Designer at IBM, Calgary, Canada.
Over the last 8 years, I have been leveraging my expertise in the banking, tech & healthcare industries to drive value for both the organization and its users.
I have led multiple projects in design research, involving data collection, prototyping, and testing, to deliver solutions that meet the diverse and complex needs of users, businesses, and societies. As a travel nerd, I enjoy observing how people interact, their motivations, and the context in which they do so.
Feel free to reach out to me for mentorship related to career path, resume & portfolio reviews, design discussions and more.
“Kriti shared her life experiences as a designer. She is resourceful and showed me some of her work so I could have a better idea. She advised me on where and what to prepare for the next role in UX.”
“Kriti has been a great support in my design journey. Her clear guidance and thoughtful feedback have been helpful, and I truly appreciate her insights and feedback.”
“Had a great conversation with Kriti! She is highly knowledgeable in service design and UX research and shared some real-life examples of how you would conduct UX research.”