

Design Philosophy Writer at Self
Design Philosophy Writer at Self
I'm a multidisciplinary design strategist with experience across architecture, mobility, product, service, and luxury experience design. Over the past five years, I've worked across research, strategy, and execution, leading user research, co-creation workshops, experience design, and large-scale design delivery for products, services, and premium environments.
As a mentor, I help aspiring and early-career designers navigate the realities of building a career in design. Whether you're figuring out which design discipline suits you, planning a career transition, creating a learning roadmap, building a portfolio, preparing for interviews, or wondering how to stay relevant in an industry that's constantly evolving, I can help you make informed decisions with clarity and confidence.
My approach is rooted in design thinking and a deep curiosity about human lifestyles, behaviours, and culture. I believe understanding people is the foundation of great design, regardless of the medium, whether it's a digital product, a service, a physical space, or an experience. Beyond industry practice, I also write and research design philosophy, aesthetics, and cultural trends, helping designers develop not just technical skills, but a stronger point of view and systems-thinking mindset.