United States

Creative writing

Copywriting

Social media writing

Content Strategy

Content Creation

Bachelor of Arts in Communication

Kyia (kee-YUH) Young

Freelance Writer

SEO Writing

Communication

Problem-solving

Organisation skills

Leadership

Content creation

Content strategy

WordPress

Canva

ChatGPT

Facebook Ads

Google Ads

Instagram Ads

Mailchimp

Monday

Adobe Creative Suite

Google Analytics

I was responsible for crafting compelling content that effectively communicated the brand’s message across various platforms. My role involved developing engaging articles on AW's Insights platform that highlighted industry trends, events, and key insights in the advertising and marketing sectors. 

Collaborating closely with cross-functional teams, I ensured consistency in tone and messaging while optimizing content for SEO to enhance visibility and reach. My contributions played a pivotal role in driving audience engagement and reinforcing Advertising Week's position as a thought leader in the industry.

This role involves defining and managing project scopes, timelines, and budgets while collaborating across teams to adjust plans and address risks for clients in various industries, including government (both city and county levels), finance, sustainable technology, economic development, and 501(c)(3) organizations. It includes overseeing client communication and documentation, running effective meetings, and managing monthly billing across media channels and client accounts. Additionally, the role drives business planning by coordinating with finance, HR, analytics, and commercial teams, while also providing thought leadership for continuous improvement. It ensures the smooth operation of client projects by managing presentations, proposals, and other deliverables.

Specialize in drafting and finalizing proposals and RFPs for government-led development initiatives, ensuring they align with both economic and communication strategies. By collaborating with cross-functional teams, I help facilitate / support the timely submission of key documents, keeping projects on track. Additionally, I support efforts to engage local communities, fostering understanding and support for city development projects to ensure successful implementation and long-term impact.

Wrote, edited, and optimized copy across the cloud portfolio for global campaigns, contributing to email, digital ads, and other marketing materials. Conducted SEO keyword research, integrated keywords into page copy, enhanced metadata, and identified opportunities for new content to capture organic traffic. Developed and tested content strategies, creating copy for experimentation initiatives and applying insights to improve web and email performance.

Developed and implemented the company’s social media strategy, managing and monitoring platforms while adjusting outreach tactics as needed. Created copy for social media, newsletters, blog posts, and presentations to support marketing and promotional efforts. Measured campaign success and refined strategies accordingly, collaborating closely with Design and Video teams to enhance content.

Contributed to the establishment of Bleeker's first ERG focused on promoting anti-racism, integrating DEI into professional development by recruiting a consultant for diversity and cultural competency training. Led initiatives to foster corporate social equity through inclusive leadership in the Bleeker Collective. Developed a network of tech professionals for the Collective, utilizing LinkedIn recruitment and internal strategies to build relationships and expand member engagement.

Created electronic content, including intranet banners, internet ads, presentations, and graphics. Drafted speaking points, presentations, and speeches for business customers and company leaders, and administered employee surveys. Reported, wrote, and edited internal communications, proactively suggesting strategies to meet audience needs while adhering to corporate brand standards and prioritizing Diversity, Equity, and Inclusion. Also communicated fairness and equal opportunity as part of Cuna Mutual Group’s Black ERG, supporting the Black community within the corporate space and beyond.

Led mobilization efforts during the 2021 Georgia Senate race, successfully driving voter turnout in key areas by coordinating effective communication strategies with field teams. Through these initiatives, I contributed to one of the most consequential Senate victories, increasing political engagement and awareness across local communities. Within my first week on the Ossoff campaign, I boosted voter turnout in Atlanta by 20%, recruited over 20 individuals to join the Reach app voter campaign, and ensured voters had access to transportation and crucial information. I also participated in a strategic Zoom call with Jon Ossoff and fellow mobilizers to plan a proactive approach leading up to Election Day.

Collaborated with a team of three on competitive reviews and strategic planning sessions. Led the creative process by managing social media post designs and copy to meet the specific needs of 12 clients. Oversaw Universal Tag Managers (UTMs) for client advertisements and drove all clients toward successful completion through effective collaboration and strategic execution.

Published my first article for The EveryGirl, titled “Atlanta Peaceful Protest: My Experience as a Black Woman,” which garnered over 1,000 likes on Instagram.

Under Kyia B. Young, L.C., I expanded my blogging career to Instagram (@whatkyiasaid), gaining over 200 followers within the first day by promoting professional writing projects and discussing socio-political issues. In July 2020, I was commissioned for the VSCOxBlackJoyMatters campaign with Shavone Charles. I also rebranded my blog to offer freelance services like copywriting, grant writing, and blog content, working with organizations such as The Super Fundraiser, YR Media, USA Today, and The EveryGirl.

Fostered the development of a Diversity, Equity, and Inclusion Black History Month social media initiative for Mailchimp, contributing to project management, ideation, and execution. Participated in event planning and marketing for major events like Essence Festival, SxSW, and AfroTech. Collaborated with Mailchimp Presents PR on upcoming show releases and podcast creation, while refining personal journalism skills through blog copywriting, award submissions, and #pr Slack posts. Supported the customer vetting process for PR opportunities, researched and submitted Mailchimp for awards, and aided the Speaker Network by vetting speaker opportunities. Maintained a database of talks and speakers through media monitoring, assisted with various media and PR tasks, and organized resources for the Communications team.

Managed three diverse clients, including authors, musicians, and emerging influencers, by scheduling press opportunities and sponsorships while providing immediate support. Represented clients at press events on behalf of Sky@Twelve Media, advocating for their interests and speaking on their behalf when necessary. Additionally, supported and event-planned a California-based client to host a book signing in Washington, DC.

Highlighted article, "The Power of Modern Black Feminism: Knowles Edition," was published on their website, emphasizing the significant contributions of the Knowles sisters to Black feminism in the 21st century.

Gained expertise in data entry and digital marketing for MAA clients, focusing on social media channels and analytics to ensure a healthy client-agency relationship. Successfully increased Fat Pat's Facebook following by 30% during my tenure managing the account.

Promoted The Buzz: UL-Lafayette to various campus organizations by speaking at weekly meetings and distributing free products to students on behalf of USA Today. Earned compensation by successfully completing assigned tasks through the Campus Commandos app.

Developed a passion for writing columns and feature stories while serving in various roles, including Social Media Coordinator, Student Government Association Best Reporter, News Writer, and the first African American Culture Columnist at The Vermilion. Authored over 30 articles during my tenure, with a standout piece titled "Microaggressions Come in Form of Backhanded Compliments," featured on USA Today: College's website, which gained over 250 shares on social media in November 2016.

Kenny Williams

student

Navdeep Sokhey

Professor / Arabic Linguist

Standard Mentorship Session

If we discussed a long-form mentorship session in our standard and/or a working session is required (and discussed prior to scheduling).

Kyia (kee-YUH) Young🇺🇸

About Kyia (kee-YUH) Young

Expertise

Sessions with Kyia (kee-YUH) Young

What mentees say